Feld Thoughts
FEBRUARY 28, 2014
It’s an artifact of the publishing business that existed before “earned media” – blog posts, reviews, etc. I think we should be focusing on real earned media, real reviews, real substantive support, rather than marketing nonsense the industry has been pushing since the early 1900s.
Feld Thoughts
FEBRUARY 25, 2011
And phrases like “social media marketing&# and “marketing spend&# rarely surface in discussions, and when they do I vomit a little in my mouth. However, it’s driven by an obsessive focus on the customer and the product, rather than a “marketing budget&# or “marketing initiative.&#
Feld Thoughts
JULY 28, 2014
Next, there is the wonderful PR quote about the SBIC that says “Since the program’s inception, SBIC “success stories” include the funding of companies such as Apple, Costco and FedEx when they were burgeoning small businesses.” I’d be happy to meet with you.
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