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Intellectual Property for Startups in the Real World

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JANUARY 4, 2012

Later stage companies have some additional concerns: What favorable impact could IP have for PR, marketing and investor relations purposes, or as an attraction to potential acquirors? Designing and producing marketing and PR materials (copyright, trademark). This is not to suggest there is no legal recourse whatsoever, though.

Intellectual Property 143
Intellectual Property IP Startup United States 143
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“AirB&E” and Disaster Response for Consumer Startups

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SEPTEMBER 13, 2011

Speed of response can be critical when a PR disaster like “Ransackgate” strikes. In the age of social media, word travels lightning fast of this kind of incident. Consider “deputizing” some of them with limited administrator powers. Perhaps most importantly, listen. With a prompt, helpful response, that can be turned to your advantage.

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Startup Silicon Valley Reputation Community 98
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