Steve Blank

SEPTEMBER 5, 2018

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.

Lean 335

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Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)

Silicon Valley 259

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Steve Blank

SEPTEMBER 15, 2016

Chris Schroeder , Internet/media CEO, venture investor and author of Startup Rising: The Entrepreneurial Revolution Remaking the Middle East. What ended up happening, however, was we were eventually subsumed under the traditional media business. Chris Schroeder. Joining me in the Stanford University studio were. Andy Cunningham.

Washington 285

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Steve Blank

APRIL 5, 2017

Audience(s), Message, Media, Messenger. Select the media you want the message to be read/seen/heard on. These are very different audiences, each requires its own messages, media and messengers. Step 3: Media. Media means the type of communications media each audience member reads/listens to/watches.

Marketing 310

Marketing Audience Technical Review PR 310

Steve Blank

SEPTEMBER 15, 2016

Chris Schroeder , Internet/media CEO, venture investor and author of Startup Rising: The Entrepreneurial Revolution Remaking the Middle East. What ended up happening, however, was we were eventually subsumed under the traditional media business. Chris Schroeder. Joining me in the Stanford University studio were. Andy Cunningham.

Washington 120

Washington Entrepreneur Silicon Valley Cofounder 120

Steve Blank

APRIL 30, 2009

New Century, New Channels For many of you reading this, boxes sitting on a retail shelf may seem hopelessly outdated, but the same marketing lessons hold for “award winning&# web sites or social media. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. Worry about the sales results.

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Steve Blank

JUNE 22, 2009

But one more question about your “lessons learned&# , as the option is not there: what happens when: i) the founder is still around ii) you’ve got a business in the middle of a huge transition (think media in present times) and iii) you’ve also got the “new guys with the fresh vision&# on the management team.

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