View from Seed

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We’re Hiring a Platform and Operations Associate at NextView

View from Seed

You are a “digital native” with a strong interest in new technology and have hands-on proficiency with many online tools for managing social media interactions, event production, and project management. You have 2-4 years of professional experience in marketing, social media, event coordination, or business operations.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We hit a challenge once we got to social media, because it was becoming much more crowded in our space with more businesses educating and creating more content. NVV: How did you adjust?

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Startup PR: A Journalist’s Advice for Seed-Stage Companies Seeking Press Coverage

View from Seed

But if an entrepreneur is entirely flat-footed without any media connections or huge numbers just yet, how should they approach a journalist with their story? Do they want national media attention, or do they want to start local? Lauren Landry: Like a human. And should they do this one by one, offering an exclusive story?

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A Journalist’s Perspective on How to Earn Press for Your Company

View from Seed

The media world is notoriously difficult to navigate from the outside, and working with PR agencies can be even more of a black box. I frequently fielded pitches from founders and tech-oriented PR agencies, and to be honest, I auto-deleted most of them. PR pitches can hurt to read because more often than not, they’re impersonal.

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Welcoming Nicole Sievers to the NextView Team!

View from Seed

Nicole most recently comes to us from SmartBear Software , where she was responsible for the launch and marketing for an entire product: overseeing activities like PR, creative, content creation, and social media engagement.

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Accidental VC: When Should Startups Announce Seed Funding?

View from Seed

It’s a common question that every VC fields from founders — and founders field from other founders, and marketers field from founders, and PR people field from founders. And given my marketing background (Google, Dailybreak Media, HubSpot), I often get this question directly: When should startups announce seed funding? .

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Nobody Announces Their Seed Round Anymore and That’s a Mistake

View from Seed

Instead, following PR 101 to get the most bang?—?and and hopefully media coverage?—?by Announcing the round will (hopefully) generate a round of attention and land you in CrunchBase, CBInsights, and rest of the industry catalog. Of course, the best way to execute isn’t a funding announcement alone.