article thumbnail

16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. Over-the-Top Self-Promotion. Press Release Avalanches.

PR 145
article thumbnail

The Evolution Of The Podcast

Duct Tape Marketing

Todd is the CEO of Blubrry Podcasting – a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. Questions I ask Todd Cochrane: [2:07] What shows are you hosting today? [2:54]

Audio 64
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Million Dollar PR On A Dime

YoungUpstarts

Big brands spend millions each year on managing their presence in the media through public relations. Like no other form of marketing, editorial media coverage gives companies an implied third party endorsement that can drive recognition and sales. Even then, they are rarely effective at getting the media’s attention.

PR 100
article thumbnail

The Content Marketing Dilemma Faced by New Tech Startups

ReadWriteStart

With the help of onsite blog posts, offsite guest authored posts, social media updates, and other forms of content, brands can generate much more visibility and a better reputation—all for a relatively low cost of entry. Content is relatively inexpensive to produce and syndicate, but it can have incredibly powerful effects.

Marketing 194
article thumbnail

HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Lisa Nicole Bell , Inspired Life Media Group.) Adam Witty , Advantage Media Group. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account?

article thumbnail

5 Ways Content Marketing Can Benefit PR

Duct Tape Marketing

5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing. With the advent of social media, the tables turned for professionals working in the PR industry. Some will say that social media networks are the worst imaginable PR nightmare there is. photo credit PicJumbo.

PR 28
article thumbnail

A Little Known Media Exposure Tip

Up and Running

When it comes to setting up your public relations/media exposure plan, WHEN you launch your campaign can be just as important as what and how you launch. If you are planning to implement a PR/media exposure campaign for your business or product in the coming weeks – congratulations. Media relations are crucial.

Media 72