View from Seed

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How a Seed-Stage Startup Should Think About Brand: A Conversation With Jesse Derris

View from Seed

My advice is simple: Go talk to someone who understands earned media (mainly press) long before you have a need for it — in many cases before you even have a fully developed product or brand. It still involves a deep focus on brand, and good tactical execution—you just do it yourself, and not with an agency or a public relations expert.