Startup Professionals Musings

OCTOBER 2, 2019

Since most small business owners are justifiably proud of the service they deliver, they don’t even anticipate a negative online review or threat to their reputation, until it happens. The best way to protect your reputation online is to solicit good reviews proactively, so an occasional negative one will be discounted as an exception.

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Reputation Management Intellectual Property Internet 216

Startup Professionals Musings

MAY 31, 2023

Nurture a reputation for coming to work prepared. Like me, I’m sure you notice if work-related phone calls and social media requests are not acknowledged or answered within one full workday. In entrepreneurial circles, the idea person always needs to be paired with someone who can deliver, before investors are interested.

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Flash Technical Review Angel Investor Social Media 303

Startup Professionals Musings

MARCH 12, 2022

Here is my list of key goodwill elements that investors consider, and how you can optimize them in your favor: Your image, reputation, and depth of experience. With today’s worldwide Internet and social media, your brand impact is not set by what you say, but by numbers of followers, influencers, and satisfied customers.

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Valuation Technical Review Due Diligence Angel Investor 368

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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Social Media Media Reputation Viral 247

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

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Social Media Media Reputation Viral 246

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

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Social Media Campaign Media Conversion Ratio 240

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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Social Media Media Analytics Viral 199

Startup Professionals Musings

MAY 6, 2020

If you want to join the ranks of entrepreneurs and businesses who have a reputation for being ahead of the pack, for being an initiator rather than a follower, such as Apple and Nike , here are five key strategies and skills to develop that I recommend and practice: Develop a mindset of constant change required to thrive.

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Agile Social Media Reputation Restful 310

Startup Professionals Musings

AUGUST 17, 2015

Most entrepreneurs assume that a lack of an online reputation is a good thing. At the very least, with no positives for balance, it’s very risky, since the first negative mention of you or your company will kill your reputation. Just the act of registering on these sites sets a positive reputation.

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Reputation Lead Generation Social Media Internet 120

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

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Social Media Media Startup Reputation 271

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Marty Zwilling.

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Social Media Media Entrepreneur Metrics 252

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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Social Media Media Conversion Ratio Lead Generation 157

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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Social Media Media Cost Analytics 166

Startup Professionals Musings

MARCH 25, 2016

Include mobile-app support and new social-media channels. Use social media and personal discussions to isolate their interests and needs. They are looking for online reviews and social-media recommendations from their friends. Fortify your online brand reputation. Word-of-mouth is an inadequate strategy.

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Customer Marketing Social Media Technical Review 120

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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Social Media Media Product Conversion Ratio 256

Startup Professionals Musings

DECEMBER 17, 2012

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

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Media Entrepreneur Social Media Social Network 233

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You can’t ignore the fact that Facebook now has over 1.86

Social Media 120

Social Media Media Entrepreneur Reputation 120

Startup Professionals Musings

MAY 20, 2017

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Media 137

Media Social Media Startup Social Network 137

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

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Social Media Media Cost Startup 238

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

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Social Media Media Customer Viral 249

Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 228

Social Media Media Customer Viral 228

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 198

Social Media Media Marketing Reputation 198

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Startup Professionals Musings

DECEMBER 29, 2017

Stick with people you meet through warm introductions, or count on the integrity of professionals who have a visible reputation and references, instead of a legal document. I also recommend that you practice explaining your concept in marketing terms through social media, networking opportunities, and crowdfunding.

Non-disclosure Agreement 153

Non-disclosure Agreement NDA Technical Review Due Diligence 153

Startup Professionals Musings

AUGUST 7, 2023

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. Nothing could be further from the truth. Honor cultural sensitivities and assumptions.

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Global Algorithm Business Model Social Media 276

Startup Professionals Musings

JANUARY 17, 2020

So how do you develop that reputation such that everyone believes in you, and customers jump to try your solution first? You have to stand out from your peers and competitors: Build a reputation for getting any job done, and doing it well. The Key To Business And Career Success ,” by noted business leader Stan Silverman.

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Entrepreneur Reputation Social Media Leadership 322

Startup Professionals Musings

MAY 22, 2019

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Entrepreneur 240

Entrepreneur Social Media Media Social Network 240

Startup Professionals Musings

SEPTEMBER 19, 2022

Like a damaged reputation, a discredited differentiation is extremely difficult to turn positive. Successful product differentiation requires a conscious and continuous effort, including listening on the right social media channels, being consistently helpful to your customers, and continuous innovation.

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Differentiation Social Media Reputation Cost 308

Startup Professionals Musings

JUNE 21, 2019

That’s why Elon Musk, and a few others you could name, don’t have any trouble getting investor attention – they have the reputation and networks to successfully commercialize creative ideas. Use social media channels, as well as conferences, to develop and maintain relationships. Reputation capital: visible track record for innovation.

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Product Reputation Leadership Social Media 233

Startup Professionals Musings

JULY 7, 2019

Build your reputation and visibility beyond your company. Every employee or entrepreneur needs to build a competitive reputation on the Internet, through a website, blog, LinkedIn profile, and social media. With one of these, the step into the gig economy will be much less painful. Market your business expertise.

Artificial Inteligence 240

Artificial Inteligence Dividend Reputation Social Media 240

Startup Professionals Musings

JANUARY 2, 2021

In the Starbucks example mentioned earlier, Kevin Johnson sent a clear message, externally on social media, and internally via memo to all employees, on what he expected, and he provided the time and training so that everyone accepted the message. Communication must be positive and consistent, both up and down the line.

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Philadelphia Employee Social Media Reputation 433

Startup Professionals Musings

JUNE 14, 2021

Follow the examples of two top technical leaders today, Elon Musk and Jeff Bezos , who have established reputations not only of being innovative thinkers, but also effective communicators who believe in clear, concise messages with no technical jargon. Test your message on a spouse or family member first.

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Retention Social Media Reputation Matching 253

Startup Professionals Musings

DECEMBER 2, 2020

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. Nothing could be further from the truth. Honor cultural sensitivities and assumptions.

Marketing 335

Marketing Global Algorithm Business Model 335

Startup Professionals Musings

NOVEMBER 18, 2020

Establishing a brand, providing service with trust and a reputation for value, is critical. Don’t expect to rely totally on social media, word of mouth, or a personal web site. If your potential customers can’t find you, or you don’t find them, no sharing will happen and no business model will succeed.

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Business Model eCommerce Community Social Media 363

Startup Professionals Musings

APRIL 29, 2019

Blogging is a good hub for all your social media outreach. You will learn to promote your blog through Facebook, Twitter, LinkedIn, and other social media sites, and soon you will be able to assess which of these channels has the biggest return for you. Establish your identity and control your reputation.

Social Media 212

Social Media Reputation SEO Channel 212