Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 228

Social Media Media Customer Viral 228

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Maximize customer retention. You need to be there.

Social Media 120

Social Media Media Entrepreneur Reputation 120

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Startup Professionals Musings

MARCH 25, 2023

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. High customer loyalty and high team passion.

Valuation 235

Valuation Revenue Viral Retention 235

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” Maximize customer retention.

Social Media 198

Social Media Media Marketing Reputation 198

Startup Professionals Musings

JUNE 21, 2020

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. High customer loyalty and high team passion.

Revenue 434

Revenue Valuation Viral Retention 434

Startup Professionals Musings

MARCH 16, 2016

This term is used to describe non-traditional ways to incent growth such as social-media and viral marketing. These alternatives are used in lieu of traditional media such as radio, newspaper and television. These deals usually come with retention packages -- so be careful. It’s a term of respect and endearment.

Software Review 120

Software Review Sweat Equity Accredited Investor Angel Investor 120

Startup Professionals Musings

JANUARY 23, 2022

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. In the end, engagement drives customer retention, sales, growth and profit. The right people make productive processes, not the other way around.

Leadership 320

Leadership Retention Social Media Demand 320

Startup Professionals Musings

MARCH 3, 2021

It still amazes me that some entrepreneurs seem totally at a loss on this question, or customer retention rate, or even margin expectations. For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition. Show that you have to ability to move the ball forward.

Exit Strategy 406

Exit Strategy Merger Angel Investor IPO 406

Startup Professionals Musings

JUNE 14, 2021

Effective communication always requires consideration of language barriers, gender and age norms, and media protocols. For example, you would never use the same words and tone in an email, text message, or on social media. Failure to address assumptions and culture. Not controlling background noise or distractions.

Retention 253

Retention Social Media Reputation Matching 253

Startup Professionals Musings

JANUARY 16, 2011

Do you need this for recruitment and retention? At any rate, it seems only appropriate that social media sites, which have dominated the Internet over the past few years, will likely lead startups back into the IPO game. Of course, you’re going to have to perform well to make that stock useful in the acquisitions process.

IPO 223

IPO Social Media Media Exit Strategy 223

Startup Professionals Musings

NOVEMBER 17, 2021

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Predictive advertisement targeting.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

SEPTEMBER 29, 2019

Social Media. Every entrepreneur needs to leverage social media for better marketing, requirements, and customer service. Many businesses are already weaving gamification into their strategies to enhance loyalty programs, customer retention, productivity measurement, and training.

Technology 216

Technology Social Media Cloud Retention 216

Startup Professionals Musings

APRIL 22, 2019

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. In the end, engagement drives customer retention, sales, growth and profit. The right people make productive processes, not the other way around.

Leadership 237

Leadership Retention Social Media Demand 237

Startup Professionals Musings

OCTOBER 18, 2017

Social Media. Every entrepreneur needs to leverage social media for better marketing, requirements, and customer service. Many businesses are already weaving gamification into their strategies to enhance loyalty programs, customer retention, productivity measurement, and training.

Startup 153

Startup Social Media Cloud Retention 153

Startup Professionals Musings

FEBRUARY 2, 2014

Social Media. Every entrepreneur needs to leverage social media for better marketing, requirements, and customer service. Many businesses are already weaving gamification into their strategies to enhance loyalty programs, customer retention, productivity measurement, and training.

Social Media 248

Social Media Cloud Retention Internet 248

Startup Professionals Musings

APRIL 21, 2017

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. In the end, engagement drives customer retention, sales, growth and profit. The right people make productive processes, not the other way around.

Leadership 196

Leadership Entrepreneur Retention Social Media 196

Startup Professionals Musings

FEBRUARY 6, 2019

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Predictive advertisement targeting.

Analytics 177

Analytics Retention Social Media Campaign 177

Startup Professionals Musings

AUGUST 10, 2014

Its only been in the last 10 years that social-media companies, such as Facebook and Twitter, have achieved market valuations in billions of dollars, while clearly sacrificing revenue to gain users. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention and high revenue per employee.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

Startup Professionals Musings

JUNE 26, 2016

It’s only been in the last ten years that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars, while clearly sacrificing revenue to gain users. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee.

Revenue 145

Revenue Valuation Startup Viral 145

Startup Professionals Musings

DECEMBER 1, 2014

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

MARCH 28, 2015

Social Media. Every entrepreneur needs to leverage social media for better marketing, requirements, and customer service. Many businesses are already weaving gamification into their strategies to enhance loyalty programs, customer retention, productivity measurement, and training.

Startup 120

Startup Social Media Cloud Retention 120

Startup Professionals Musings

MARCH 12, 2013

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Professionals Musings

FEBRUARY 18, 2016

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Predictive advertisement targeting.

Analytics 120

Analytics Retention Social Media Campaign 120

Startup Professionals Musings

JANUARY 17, 2022

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price.

Startup 361

Startup Social Media Acquisition India 361

Startup Professionals Musings

OCTOBER 11, 2013

Here are four basics that always apply: Customer retention is priority number one. In this context, the palette of channels for reaching customers has greatly expanded, to now include social media, digital to mobile, and new Internet options. In the past, retention and loyalty were often used interchangeably. According to Inc.

Customer 242

Customer Retention Analytics Acquisition 242

Startup Professionals Musings

APRIL 15, 2019

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price.

Social Media 218

Social Media India Acquisition China 218

Startup Professionals Musings

FEBRUARY 8, 2015

I believe his four basic rules should always come first: Customer retention is priority number one. In this context, the palette of channels for reaching customers has greatly expanded, to now include social media, digital, mobile and new online options. In the past, retention and loyalty were often used interchangeably.

Customer 120

Customer Retention Analytics Acquisition 120

Startup Professionals Musings

APRIL 14, 2017

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price.

Social Media 163

Social Media India Acquisition China 163

Startup Professionals Musings

JULY 30, 2018

This emotional reaction leads to word of mouth and social media, resulting in many new customers. They improve customer retention and loyalty, as well as improving internal morale and engagement. Customer delight is defined as surprising the customer by exceeding his or her expectations, thus creating a positive emotional reaction.

Customer 130

Customer Viral Retention Global 130