A Smart Bear: Startups and Marketing for Geeks

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“She doesn’t deserve to be alive”

A Smart Bear: Startups and Marketing for Geeks

David Heinemeier Hansson doesn’t deserve to be alive either for instance — he makes millions of dollars at his bootstrapped, profitable, beloved business , he’s honored by geeks for creating Ruby on Rails , he’s a New York Times best-selling author and a race car driver, and all this with a 30-hour work-week.

New York 248
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Rise and fall: Three Lessons for Entrepreneurs

A Smart Bear: Startups and Marketing for Geeks

As David Heinemeier Hansson (the creator of Ruby on Rails and a partner at 37signals ) notes in a recent speech to Stanford students : "Nobody is an overnight success. Gary Vaynerchuk (the founder of Wine Library TV and the so-called " Social Media Sommelier ") made a similar point in a speech at the Web 2.0

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Marketing Platform Independence

A Smart Bear: Startups and Marketing for Geeks

Take Heroku , a fully-managed Ruby on Rails platform. Unlike Twitter, where social media marketing consultants don't care which Twitter clients are most popular. If you're betting the entire business on getting traffic through search results, at any moment a competitor or the platform itself could oust you.

Marketing 229