A Smart Bear: Startups and Marketing for Geeks
APRIL 12, 2010
When they hear about a new social media craze they cringe in agony, desperately hoping it's a passing fad and not another new goddamn thing they'll be aimlessly paddling around in for the next decade. Google was the 11th major search engine, not the first. But most people are creatures of habit.
A Smart Bear: Startups and Marketing for Geeks
JUNE 5, 2012
At Smart Bear I tried literally a hundred campaigns: paid search, trade shows, postcard mailers, newsletter sponsorships, and magazine ads (yes, print!). I eventually built a system that could measure campaign efficacy with pinpoint accuracy, even with traditionally different media like print. (I
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A Smart Bear: Startups and Marketing for Geeks
JANUARY 13, 2015
Not many search terms have that many impressions even over 3 years. Yet another answer might be developing a digital following through social media, email lists, blog posts, eBooks, and so on. That’s a lot of impressions! So already our estimation is showing that standard advertising might not be a plausible strategy.
A Smart Bear: Startups and Marketing for Geeks
MARCH 22, 2010
Or Dave McClure releases a silent-but-deadly outside a Menlo Park Starbucks and a social media company gets funded in Boston. Students performed word-searches from random words. Or, updating for modern-day relevancy, Naomi Dunford pounds a curse word into a Wordpress and Brian Clark makes $172. source ).
A Smart Bear: Startups and Marketing for Geeks
JULY 19, 2010
Google's search algorithm was just better, therefore they won the eyeballs, therefore they were able to monetize. Google has spent hundreds of millions of dollars on their search algorithm, the single biggest focus of the company even today, a decade after they decided that was their One Thing. Personal authority.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 31, 2011
You don’t know what keywords they’re searching for. There’s all the startup marketing ideas you’d expect: Adverts, split-tests, media splashes, networking, pitch-competitions, inside baseball, creative stunts, SxSW launches, you name it. It’s like saying “My target customer has a computer.”
A Smart Bear: Startups and Marketing for Geeks
AUGUST 4, 2015
Example: SEO, where the top three search results receive nearly all the traffic. Counter-Example: Social Media. bidder, and the few companies who get the good slots will get the vast majority of the clicks, whereas the other companies cannot get enough clicks to materially impact their sales.
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