Both Sides of the Table

article thumbnail

Solving for Banner Blindness. Solve Media.

Both Sides of the Table

Solve Media is that. In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. So the debate in the print media world is whether or not to insert a paywall between users and content. More on that another day.

Media 288
article thumbnail

Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Traditional media companies published their stories on the web. And it is the most notable media darling not making any money so everyone is asking the question – how will they make money? Next came search results based on people paying to be high in the result set. So did the media. was the “static&# web.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). Ad Words as you likely know are the paid results you see when you do a Google search. He built & IPOd Demand Media.

article thumbnail

How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Video 339
article thumbnail

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

article thumbnail

This Week in Venture Capital – Episode 2

Both Sides of the Table

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. They want to monetize the Twitter stream via contextual search matching. But Twitter.com (which will likely improve dramatically on UI, I’m guessing) will be the main event for Twitter search.

article thumbnail

Why Reed Hastings Should be Applauded for Netflix Split

Both Sides of the Table

should have come out early and say, “we lost the search war to Google but we still have a have a great media business and we’re going to focus on that.&# Netflix can stop having to answer questions about its DVD business. A note for industry. I argued ages ago that Yahoo! They dithered for years.