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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. If you are in consulting, you are the business, so use a professional headshot.

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3 Tips To Help Small Businesses Get More Customers In A Post-Google Search World

YoungUpstarts

Because of the explosion of social media and mobile as the primary, go-to consumer device for local information, Google is increasingly losing search share to local directories, social media sites and maps apps. is one of the most critical local search ranking factors in Google and Maps. Want to know where you stand now?

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When Should a Small Business Hire an Executive Team?

Up and Running

Think of it as an investment in your company — you’re dedicating resources (compensation) to highly skilled employees who will hopefully bring your business to the next level. Instead of getting bogged down with social media strategies, for example, your chief marketing officer can now handle it. What does the C-suite look like?

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How to Create a YouTube Channel for Your Small Business — 2021 Guide

Up and Running

There are numerous advantages to creating a YouTube channel that will help a small business. If you want to know how to start a YouTube channel for your business, there are several steps you must complete. Among them are advanced analytics, video optimization, search engine optimization, and more. Optimize for search.

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10 Big Ideas For Small Business Marketing

YoungUpstarts

And while that’s not great news for small businesses, even before this announcement, organic reach was at nearly zero. When these new changes take effect, reach will be so small that we won’t be able to kid ourselves about whether or not our audiences see our content. This is a channel most small businesses could use, too.

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How to Measure Small Business Website Performance

Up and Running

Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. How to measure your small business website performance. You can scale up what’s working well and can fix critical problems.

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5 Steps to Small Business Search Engine Optimization

Duct Tape Marketing

5 Steps to Small Business Search Engine Optimization written by John Jantsch read more at Duct Tape Marketing. Combined with the text below you should have a pretty good feel for the steps necessary for small business SEO. That’s how you think strategically about search engine optimization.

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