Startup Professionals Musings

article thumbnail

7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

article thumbnail

Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Social media marketing. Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Business blogs are an extension of your website and can effectively communicate the value of your business. You are now reading one of about 50 million out there already. Do you have a business presence there?

Internet 239
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

article thumbnail

5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Create an integrated conventional marketing and social media strategy.

article thumbnail

7 Lead-Generation Tactics Thrive On Limited Budgets

Startup Professionals Musings

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

article thumbnail

Lead Generation Is Still The Lifeblood For Startups

Startup Professionals Musings

Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

article thumbnail

7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

Viral 120