View from Seed

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We hit a challenge once we got to social media, because it was becoming much more crowded in our space with more businesses educating and creating more content.

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The Great Voice Consolidation

View from Seed

Take streaming media for example, if I say Play Isaiah Rashad or Stream Boogie Nights I really don’t care what service either comes from as long as it does. This reveals another strategic value the move by many media streaming companies to secure exclusive rights to content or create their own.

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Announcing NextView Operator Guilds

View from Seed

Fareed led the first customer growth team at Instacart, with responsibility for pricing, referrals, SEO, and subscriber growth. Responsibilities included TV advertising, consumer media channels, creative, PR, research, UI/UX, photography, and brand strategy.

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Hoping to Gain Startup Traction? Make Just One Customer Count

View from Seed

The exposure and audience you can get on Medium outweigh any minor SEO benefits you might get from writing on your own blog. Some startups take off like rocketships from day one (or so says the media). Forget about that. Plus, if you write something awesome and link back to your own blog, people will come.

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