A Smart Bear: Startups and Marketing for Geeks

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The fundamental lesson of the forces governing scaling startups

A Smart Bear: Startups and Marketing for Geeks

Sure, when WP Engine launches a new product, the marketing department needs predictability for the launch date, but that’s because it’s a highly-skilled, well-funded group, which explodes with press, events, campaigns, social media, and newsletters, grabbing more attention in a single week than a smaller company might garner in a year.

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Episode 3b: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

On the one hand, we’re looking at, you know, the Fortune 5,000,000 [inaudible] small teams, small businesses like us, they’re probably using a small business CRM like Highrise or the free version of Sugar. I think you’ll find a lot of people will want to do business with you because of that.

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Escorts, Startups, and the questionable promise of being your own boss

A Smart Bear: Startups and Marketing for Geeks

High-quality tech support is one of the few advantages of small business. Never mind managing consultants or employees! If you want to be your own boss, you shouldn’t be anyone else’s boss either. No tech support. (Or Then again, it ties you to a real-time inbox, and ties you to interrupt-driven event-processing.

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