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A tribute to Kurt Marko and to social media friendships

deal architect

Jon Reed of Diginomica called this morning with some shocking news. Kurt Marko passed away - he describes what we know so far here. As we were talking, it struck me the lengths Jon had gone to find out about.

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Has social media salvaged the SuperBowl ad?

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For as long as I can remember, the ads are as much a reason to watch the game, as the game itself. USA Today is celebrating its 25th year of Ad Meter, its measurement of consumer favorite SuperBowl ads.

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The Big Data laggards

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In a panel on Big Data last week at Cognizant Community I cited several examples from the New Florence blog collected over the last few years – National Hurricane Center, Union Pacific, U of Washington’s ENCODE project, Social Media analytics.

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The New Combat Zone: Tech vendors and Digital Agencies

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Think of how much more marketing has evolved since with social media, big marketing data. Microsoft spent $ 6 billion acquiring the digital agency, aQuantive way back in 2007. Last year Oracle spent $ 300 million acquiring Vitrue and Salesforce. Industry Commentary Outsourcing (IBM, Accenture, EDS)'

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More Innovation

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On the New Florence blog One SQM House ChargeCard Sally Ride, a great role model The Desk Treadmill Social Media Command Centers The non-stick ketchup bottle Innovative Fruit “You talk. We draw”.

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More New Florence

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On the innovation blog Insight-as-a-service The Social Media Bowl Lighting Design Super Bowl: The Monday morning quarterback.

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More New Renaissance

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on the innovation blog Technology for your RV The GE Advantium Oven and App Correlating TV to social media The Surveillance Arms Race.