Gust

MARCH 9, 2014

Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 146

Marketing SEM Viral Social Media 146

Gust

AUGUST 29, 2012

If and only if that potential market seems to come alive, it needs credible plans to move from ideas and messages into media and concrete marketing programs with some backbone and metrics to them. Nobody buys the hand waving at “online marketing” and “we’re going to be big in social media” anymore.

Marketing 119

Marketing Social Media Sales Cycle Angel Investor 119

Gust

OCTOBER 29, 2014

In the first 36 hours, mentions of the hub were viewed more than 42 million times on social media, and Read more >. Gust News'

New York 102

New York Social Media Media Developer 102

Gust

JUNE 23, 2014

Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today. From comments, you will accumulate external links both into and out of your site, and get additional ranking from Google.

Startup 174

Startup Cofounder Social Media SEO 174

Gust

NOVEMBER 2, 2014

Even online, the type of people who may respond to social media requests may bear very little relationship to the intended market. Crowd sample size and makeup not representative of market. If the pitch is offline, the audience is likely to small and mostly budding entrepreneurs.

Non-disclosure Agreement 160

Non-disclosure Agreement Intellectual Property Accredited Investor Equity 160

Gust

JANUARY 20, 2013

These game changes include using social media, to provide real-time two-way communication; cloud computing, which enables efficient, lower-risk automation of business processes; and the millennial mind-set, which does not tolerate anything that moves at a snail’s pace. Leverage the game changers to gain the speed you need.

Startup 180

Startup Social Media Cloud Customer 180

Gust

JUNE 24, 2012

Use social media, search engine optimization, blogging, and mobile media. Everyone must have a web site that is complete, inviting, and easy to use. Create and maintain your own database of targeted prospects, and don’t rely on generic email lists for marketing. These will beat word-of-mouth any day.

Marketing 136

Marketing Database Social Media Media 136

Gust

JUNE 22, 2014

Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today. From comments, you will accumulate external links both into and out of your site, and get additional ranking from Google.

Startup 125

Startup Cofounder Social Media SEO 125

Gust

JULY 3, 2012

Copyright is not the only type of IP right implicated — and others such as rights of privacy and publicity become increasingly relevant in the age of social media — but it provides many of the most accessible examples. Let’s use Pinterest as a case study.

Intellectual Property 163

Intellectual Property Social Bookmarking IP Term Sheet 163

Gust

NOVEMBER 4, 2011

Never missing an opportunity for a good war story, I’d like to revisit one high-profile transaction, the $650 million acquisition of MySpace by Fox Interactive Media in 2005, on which I spent many sleepless nights along with the rest of the deal team.

Valuation 98

Valuation Pre-Money Valuation Merger Vesting 98

Gust

NOVEMBER 23, 2011

Without these two laws (or their equivalent), the social media revolution of the past decade would have been stillborn.

IPO 110

IPO Prospectus SEC Intellectual Property 110

Gust

SEPTEMBER 13, 2011

In the age of social media, word travels lightning fast of this kind of incident. Too little usually results from well-intentioned legal advice to not to admit anything in the event of litigation. Often a company will lose more as a result of reputational damage than it would spend having to defend or settle a lawsuit.

Startup 98

Startup Silicon Valley Reputation Community 98