A Smart Bear: Startups and Marketing for Geeks

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Not disruptive, and proud of it

A Smart Bear: Startups and Marketing for Geeks

That may be OK for Twitter — today — but what about the 100 other social-networking-slash-link-sharing networks that didn't survive? "It's hard to explain" should not be a standard part of your sales pitch. You just need to try it" and "trust me" don't cut it. Ask them about selling intangible benefits.

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Uncommon Interview: Bob Walsh, Digital Entrepreneur

A Smart Bear: Startups and Marketing for Geeks

Q: You’re a big advocate for startups using social media because it's essentially free (in dollars). Jason, you’re right: social media marketing takes lots of time. What of this advice is applicable to other businesses, or at least businesses who want a strong web and social media presence? Guilty! :-).

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Marketing Platform Independence

A Smart Bear: Startups and Marketing for Geeks

and more," which the long-time readers already know I think is dumb , and their " About Us " copy is similarly useless: "We’ve embarked on an exciting quest to let even more people realize the tremendous potential of social networks as a real-time information platforms.". Their slogan is "World's Best Tweeters. Oh happy day!

Marketing 229
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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

If someone wants to become an entrepreneur, is it more important to keep looking for a really good media idea that you can do a month’s worth of customer development on or is it better to think of literally what complete start up can I make in a week? So I have a question for you, Jason.

Cofounder 208