Gust

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Social Media is a Boon to Startups Who Do It Right

Gust

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: 1. Not having a social media policy.

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How To Size Your Marketing Budget For Funding

Gust

Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money.

Marketing 146
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Entrepreneurship Is All About Taking Smart Risks

Gust

It’s a bad risk to count only on word-of-mouth and viral social network buzz for marketing, as I see in many business plans today. Of course there is work involved to find the right media, and balance the investment against the return. Plan to spend money on marketing. These days, you have to spend money to make money.

Forecast 188