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Clubhouse put a big bullseye on social audio

VC Cafe

The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million users) along with the rising popularity of podcasts has shown that consumers crave social audio interactions and that there’s plenty of room for innovation in the space. Similar to Saga , a family-focused audio social network.

Audio 139
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How to Use Social Media To Drive Sales

ConversionXL

According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. of online time is spent reading e-mail and 23% on social. The juicy bit of the study is that more than 70% of social networks users shop online. Black Friday data.

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Monetizing Social Networks: The Four Dominant Business Models and How You Should Implement Them in 2010

venturedig.com

The business models within the social media realm are much different than traditional businesses. In social networking, they’re ever-changing, backed by eye-opening revenue and have very little documentation. Allocate about 20% of of your ad space to CPA-based Ad Networks.

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Ego Metrics: What Measurements Matter?

Duct Tape Marketing

This is possibly the most visible metric in social media, but many of those followers are inactive or even inhuman robots. Even though it’s actually a derivative metric and isn’t a social network, I’ve heard people ask each other their Klout scores over beers at bars. They don’t necessarily translate into results.

Metrics 72
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5 Tips On Creating A Killer Digital Marketing Plan For Your Startup

YoungUpstarts

Saying something like “we sell widgets to help with problem X” might be a factual response but it’s not very compelling. How to Get the Most Out of Social Networking. Any effective digital marketing campaign should include a social networking component but you need to approach it with the right attitude.

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Facebook Messenger Chatbot Marketing: The Definitive Guide (2018)

crowdSPRING Blog

So if you’re using our Facebook Messenger website chat widget (see the MobileMonkey website for an example of this) the conversations are instantaneously being routed from your website, to the user, via Facebook Messenger. Messaging has eclipsed social networks in popularity. I thought that was crazy, so MobileMonkey was born.

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HOW TO: Connect with Other Entrepreneurs Online

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.