A Smart Bear: Startups and Marketing for Geeks

JANUARY 13, 2015

Let’s run an example, taken from real numbers from a startup I recently spoke with. Yet another answer might be developing a digital following through social media, email lists, blog posts, eBooks, and so on. Question: How big does this company’s target market need to be?

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A Smart Bear: Startups and Marketing for Geeks

OCTOBER 3, 2011

Get more involved in the Bay Area startup community: Join the WebWallflower mailing list to get a calendar of upcoming startup events and exclusive discounts sent right to you every two weeks. Tweet. --> You might tacitly assume that I have no major blind spots when it comes building little tech startups. Powered by LaunchBit ).

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A Smart Bear: Startups and Marketing for Geeks

OCTOBER 13, 2015

This is the perennial question for startups who have started to taste success, and are ready to invest in themselves in the form of new helping hands. You could keep going with other roles — design, content-marketing, finance, data analysis, social media, biz dev, etc. Typically, one of these is a clear winner.

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A Smart Bear: Startups and Marketing for Geeks

MARCH 8, 2010

I've been on both sides of the table: I've done a startup while working and I've employed people who either were or are very capable of having their own startup on the side. For example, you know that to avoid social media shitstorms you're supposed to have stupendous customer service , so you claim as much on your website.

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A Smart Bear: Startups and Marketing for Geeks

OCTOBER 8, 2019

Like startups. When you put it that way, it’s obvious why startups fail so frequently! The competition happened to end on an up-day. This was an example of “high risk, high reward.” And that’s after the luck of where and when you were born, the color of your skin, your gender, and that list goes on too. .

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A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 23, 2016

That last bit should sound familiar if you follow theories of Startup Laws & Metrics. Amazon’s cloud computing services enable the creation of technical products and services which would be impossible to create a decade ago, both for new startups and 100-year-old companies still reinventing themselves into relevancy.

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A Smart Bear: Startups and Marketing for Geeks

OCTOBER 4, 2017

“Founder trouble” is a leading cause of startup death (though data also show that companies with only one founder are more likely to fail , so the conclusion is just that startups are just always likely to fail!). Employee #2 will join a startup for the experience. Or it’s fatal because that was a co-founder.

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A Smart Bear: Startups and Marketing for Geeks

JANUARY 15, 2013

When people can devise their own lifestyle, career, and mobility more than at any other time in history, it’s interesting to ask how a startup can support and encourage its employees beyond a paycheck. But wait, what if Austin finds a hot new startup in San Francisco and bails on us? the most online-visible person at WP Engine.

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A Smart Bear: Startups and Marketing for Geeks

OCTOBER 25, 2010

It's no secret that the team is a critical factor in a startup's success; have you ever heard otherwise? In short, you put yourself in an environment where you're likely to interact with other intelligent, capable people, and hope that you find someone socially compatible who is also crazy enough to want to do a startup.

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A Smart Bear: Startups and Marketing for Geeks

DECEMBER 18, 2012

” While it’s easy to draw parallels between parenting and startups , it’s pointless and inaccurate, as my wife also attests (having run her own business and food blog for 8 years and our daughter for 3). What are the characteristics of the perfect job or startup? So I want to take a stab at it. Is that a pipe-dream?

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A Smart Bear: Startups and Marketing for Geeks

SEPTEMBER 25, 2012

Here’s some of my super-secret winning strategies from fifteen years of building startups. The last thing any startup needs is people finding out about it. The easy part of this startup will be getting attention and making sales. The world isn’t littered with startups having decent products and barely any customers.

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A Smart Bear: Startups and Marketing for Geeks

DECEMBER 16, 2014

Was there any startup founder who didn’t feel depressed when that happened? Another collective sigh shudders through the ranks of startup founders, as we grumble over our trifling grindstones. the darlings of the news media, and this is not a path to finding good answers. Yes, depressed. They’re next!

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A Smart Bear: Startups and Marketing for Geeks

OCTOBER 18, 2016

What if Facebook can make $20b/yr in advertising, but since the teens and social media elite have left, it will never make $200b/yr? “How do we 10x” is a great question when a startup is young. What if OpenTable is the perfect reservation system but nothing else? — Matthew Hankins (@mc_hankins) October 12, 2015.

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A Smart Bear: Startups and Marketing for Geeks

JUNE 5, 2012

This is part of an ongoing startup advice series where I answer (anonymized!) I eventually built a system that could measure campaign efficacy with pinpoint accuracy, even with traditionally different media like print. (I questions from readers, like a written version of Smart Bear Live.

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A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 8, 2010

Why your startup shouldn't copy 37signals or FogCreek. How to get hired at a startup and. Well, that was my title. it was edited to "10 Secrets to More Magnetic Copy," but that's OK, they were on a "magnetic copy" series binge at the time, and it made the "Best of Copyblogger 2009" list. OnStartups). WorkAwesome).

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A Smart Bear: Startups and Marketing for Geeks

MARCH 4, 2010

Related posts: Guest post round-up How I got 6000 RSS subscribers in 12 months Behind the scenes of a viral post: Why your startup shouldn't copy 37signals or FogCreek Why business blogs should focus on cheerleaders, not lead-generation Darwinian explanation and advice for "Going Viral".

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A Smart Bear: Startups and Marketing for Geeks

JANUARY 11, 2010

In this installment we hear from startup expert Bob Walsh , whose many works for startup founders include: Blog: 47 Hats. Podcast: Startup Success. New book: Web Startup Success Guide. What are the big killers lurking for the new startup founder? Classic book: Micro-ISV: From Vision to Reality.

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A Smart Bear: Startups and Marketing for Geeks

JUNE 28, 2010

A lovely new company/customer etiquette has emerged, and small startups are especially suited for exploiting it. Tags: Essays culture honesty inspiration introspection marketing persona philosophy positioning social media. I hope you're not ignoring it. Or, if it does go down, I want someone to apologize to me.

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A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 7, 2012

“Old Media” will be consumed less. Indeed, running in the opposite direction is an easier and less risky path, because customers are clear and under-served, perfect for a little startup to service. ” A lot of predictions are easy. Mobile device usage will increase. Attention spans will shrink.

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A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 7, 2017

The usual refrain in the startup world is that none of these are options — everyone has to work 70+ hours/week and never falter. They attacked that problem, and today (Nov 2017) they’re well on their way, as recognized by the media at large. . “One platform” is brittle, because if they forward-integrate (i.e.

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A Smart Bear: Startups and Marketing for Geeks

JULY 7, 2016

The result is a framework to help decide whether a startup is viable. Another good answer is previous success by the team at startups, or at executing complex projects together. Why is “right now” the best time to create this startup? Social Media makes group-games viral. Who → Why you? When → Why now?

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A Smart Bear: Startups and Marketing for Geeks

OCTOBER 31, 2011

Tweet. --> It’s one of the hardest steps in a startup, getting that first rube to part with their money over your barely-minimum barely-viable product. At this point you’ll be tempted to argue that speaking to such a tiny sliver of the population is too narrow-minded, even for a small startup. (Powered by LaunchBit ).

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A Smart Bear: Startups and Marketing for Geeks

AUGUST 4, 2015

Counter-Example: Social Media. There are few things in startups that you control. Example: SEO, where the top three search results receive nearly all the traffic. Even getting 10 of the slots ranged 11-30 doesn’t add up to a fraction of what the winners get. The product, your culture , and your voice online are among the few.

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A Smart Bear: Startups and Marketing for Geeks

JULY 19, 2010

This is Part 2 of the series: 5 lessons from 150 startup pitches.??? No, wait, the real question is: What are you going to do when another smart, scrappy startup copies it, and gets $10m in funding, and is thrice featured on TechCrunch? What if someone copies your awesome business idea? Personal authority. The Dream Team.

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A Smart Bear: Startups and Marketing for Geeks

SEPTEMBER 4, 2012

Jason: Because you said premium digital media, so I didn’t get selling music out of that. Welcome back to Smart Bear Live, the call-in show with Jason Cohen, sponsored by Software Promotions. In this episode, we share three more interviews from our AZ Disruptors meeting last fall. Dan: Because you’re not giving it away for free.

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A Smart Bear: Startups and Marketing for Geeks

JULY 17, 2017

The analog in startups is: What is right for this company, in this market, with these competitors, with these customers, at this price-point , with this business model , with this team, with their goals. For every clear example that proves “X is right,” there’s another equally compelling story of success where the mantra was “X is wrong.”.

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A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 21, 2011

Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. And I think you need to disabuse yourself from the on-line media definition of success for a start-up. Why listen? Why did you hit the roof when he said that?

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A Smart Bear: Startups and Marketing for Geeks

SEPTEMBER 20, 2010

Chris Brogan, prolific social media how-to author, blogger, and $22,000/day consultant , recently wrote a post describing his "Simple Blogging Formula" in under 1000 words. In fact, the only conclusion you can draw is that, like building a startup worth millions , creating a popular blog cannot be accomplished by following a formula.

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A Smart Bear: Startups and Marketing for Geeks

JULY 2, 2013

Of the 100,000 people who will read this post, how many have made more money, and more consistent money, with less stress, with their startup than with their day jobs?) But the real life of a startup founder isn’t that at all. But the real life of a startup founder isn’t that at all.

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A Smart Bear: Startups and Marketing for Geeks

DECEMBER 28, 2011

On the other side of this radio interview are Adelaide Lancaster and Amy Abrams , both founders of their own startups, both coaches and mentors to dozens of other startups over the years, and who together created and still run the In Good Company co-working space for women entrepreneurs in New York City.

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A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

It’s Episode 3 my little “ Loveline for startups. ” Introduced a few months ago as an Austin event, I’m now doing this live audio advice column to the web, taking phone calls from startups around the country. My co-hosts were Bob Walsh and Patrick Foley , hosts of the well-known Startup Success Podcast.

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A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 29, 2010

Some startups die because their business model is platform-dependant. Unlike Twitter, where social media marketing consultants don't care which Twitter clients are most popular. Like this: Used to be, Twitter let you post anything, even advertisements, even if you didn't identify those tweets as ads. Companies like TweetUp and Ad.ly

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A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 7, 2011

Consulting can be a great way to fund a startup or make a bunch of cash. So you “put it out there&# hoping that the magical world of “social media word of mouth marketing&# will bestow eager users upon your sign-up form. Consulting is a great way to earn a living and a smart way to self-finance a startup.

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