Genuine VC

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Why I Like Our Investment in Triple Lift

Genuine VC

Of course the same broadband penetration trends which catapulted the rise of online video over the previous decade also empowered delivery of image-heavy web pages. Using real-time image engagement analytics, the company identifies and amplifies brands’ images through initiating paid media and catalyzing earned media.

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NextView Ventures' TurningArt Investment Aims to Transform Art Buying Experience

Genuine VC

The TurningArt site has a great video explaining how it all works. Given the unique and original service, it’s no surprise that TurningArt has been featured in dozens of media outlets in the past few months like NPR , CBS News , and the Boston Globe. Think: “Netflix” for quality art with the option to buy.

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The Shift Towards Universal Search

Genuine VC

Of course, Google announced its "Universal Search" all the way back in May, touted by Marissa Mayer on their blog "to blend content from Images, Maps, Books, Video, and News into our web results.". When people begin to find video and other content "serendipitously," it begs the question how the content got there in the first place.

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It's Always Sunny on the Web

Genuine VC

There is certainly a natural progression of the web as a media outlet and how we use it – we first learned to receive information with this new medium, then we learned to look for it proactively. Almost all of the video we watch online is in receiving mode. The shift to universal search by Google (i.e.

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It's Always Sunny on the Web

Genuine VC

There is certainly a natural progression of the web as a media outlet and how we use it – we first learned to receive information with this new medium, then we learned to look for it proactively. Almost all of the video we watch online is in receiving mode. The shift to universal search by Google (i.e.

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Seven Coming Digital Uber-trends which Are Ripe for Startup Opportunities

Genuine VC

And so I thought it would be good post to highlight what are some very important uber-trends which starting to emerge in the digital media space. Wide proliferation of video. We’re moving to a world where every web page, every device, every screen will be have some type of video content.

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Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

In a CNBC interview a few weeks ago he explained his vision : “We’re building the world’s largest niche, you know, media business. Disclaimer: I co-founded Sombasa Media which we sold to About.com and worked there for a couple years. And niche meaning at scale. Can AOL’s “About.com 2.0”

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