A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
We're putting a 'Retweet' button inside the product to encourage viral growth.". This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth. I know of no companies who have " gone viral " because of buttons. Buttons are good — why not use them?
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 23, 2016
Investors and founders alike have been obsessed about “growth at all costs,” just as a virus colony grows without care to its effect on its host cells or whether the colony’s growth ends up destroying the host body completely, taking the colony down with it in a viral version of Lord of the Flies. This is growth driven by values.
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A Smart Bear: Startups and Marketing for Geeks
MARCH 22, 2010
Or Dave McClure releases a silent-but-deadly outside a Menlo Park Starbucks and a social media company gets funded in Boston. A small favor you do on Twitter results in a viral post seven months later. Tags: Essays advertising branding design marketing philosophy strategy viral. What are your thoughts?
A Smart Bear: Startups and Marketing for Geeks
MARCH 4, 2010
Related posts: Guest post round-up How I got 6000 RSS subscribers in 12 months Behind the scenes of a viral post: Why your startup shouldn't copy 37signals or FogCreek Why business blogs should focus on cheerleaders, not lead-generation Darwinian explanation and advice for "Going Viral".
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 7, 2012
“Old Media” will be consumed less. Surely building a story around a “geo-mobile app with viral social gaming” stacks the funding deck in your favor. ” A lot of predictions are easy. In the next 10 years: There will be another “surprising” Black Swan financial market event.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 8, 2010
Related posts: Behind the scenes of a viral post: Why your startup shouldn't copy 37signals or FogCreek How I got 6000 RSS subscribers in 12 months Don't write a business plan New empirical data for SEO and social media marketing strategies Startup Therapy: Ten questions to ask yourself every month.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 3, 2011
It doubles revenue or solidifies the funding story or pegs the viral coefficient above 1 or builds the asset of having an active user base. So don’t bother. Focus on the big thing where, if you moved the lever, it would significantly change the business. Little incremental things can come later, when you have the extra time.
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