Gust

MARCH 9, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Get exposure for your expertise.

Marketing 146

Marketing SEM Viral Social Media 146

Gust

NOVEMBER 3, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new media out there today. Even viral marketing costs real money and time. Without effective and innovative marketing across the range of media, you won’t have a business.

Intellectual Property 183

Intellectual Property Startup Viral Early Stage 183

Gust

SEPTEMBER 12, 2011

I’m not referring to the use of viral media to spread good ideas; I’m referring to. Yet, despite the tremendous amount of innovation in our space, there is still a huge. amount of, (excuse the graphic word), regurgitation going on in our blogosphere. the frequency with which old thoughts get re-packaged and spread, under new.

Viral 107

Viral Global Audience Community 107

Gust

SEPTEMBER 13, 2011

The company was savaged by critics for its initial mishandling of the incident; reportedly, she got little response or assistance until she published a blog post on the subject, which spread virally and became a serious embarrassment to the company. (I In the age of social media, word travels lightning fast of this kind of incident.

Startup 98

Startup Silicon Valley Reputation Community 98

Gust

SEPTEMBER 23, 2012

It’s a bad risk to count only on word-of-mouth and viral social network buzz for marketing, as I see in many business plans today. Of course there is work involved to find the right media, and balance the investment against the return. Plan to spend money on marketing. These days, you have to spend money to make money.

Forecast 188

Forecast Viral Social Network Business Model 188