View from Seed

AUGUST 30, 2016

Up next, we have to solve three core problems for this type of business to succeed: Solving for viral: If a new business owner signs up for our service today, what can we do to ensure that they tell one other business to sign up too? How do you create an infinite loop? Thank you for reading our insights and our story.

Social Media 185

Social Media B2B North America Media 185

View from Seed

MARCH 22, 2016

You don’t have the traction, the big-dollar investments, or the marketing staff to attract media attention. Offer reporters an exclusive on the successful, viral campaign that got you there, or a behind-the-scenes look at what your product does and how you’ll deliver on this huge campaign’s promises. The irony hurts.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

View from Seed

JULY 22, 2015

It’s not pretty, it’s not about going viral, and it’s sure as hell not always a nice, repeatable process. Andy Crestodina, Author & Co-founder, Orbit Media – @Crestodina. Everybody is hot to publish content and build their audience, whether for the company or their own personal brands.

Seed Stage 120

Seed Stage Cofounder Viral Audience 120

View from Seed

MARCH 8, 2016

My advice is simple: Go talk to someone who understands earned media (mainly press) long before you have a need for it — in many cases before you even have a fully developed product or brand. If you’re building a product that can grow virally—a social network, for example—brand is almost certainly less important at launch than product.

Seed Stage 120

Seed Stage Conversion Startup PR 120

View from Seed

MAY 27, 2015

He discusses what it was like pioneering virality- and social media-based products before that was even a thing, and how the climate and technology of Silicon Valley back then was radically different than today.

Cofounder 120

Cofounder Early Stage Non-Compete Silicon Valley 120