Both Sides of the Table

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Given the bank more “warrant coverage.&#. o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. As internet crashed media became cheaper so they bought more and their tracking and analysis became really good so they did better. The answer? Something so simple.

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Revisiting Paul Graham’s “High Resolution” Financing

Both Sides of the Table

Blanchard/O’Reilly Media. People raised rounds with “a discount to the next round&# or “warrant coverage.&# Yes, these give cheaper prices to early angels but potentially not much of a discount if the company becomes hot. Photo credit: D. Another mechanism is “convertible debt with a cap&# (max price).

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Why Raising Too Much Money Can Harm Your Startup

Both Sides of the Table

You will build out features or expend to platforms — often before you have enough market feedback to warrant it.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Thus you end up with Demand Media that booms until Google algorithm changes (Panda) changes send it off a cliff along with many other companies overly reliant upon one “place” and one “promotional” method. It’s just like my book example. Where does it get even grayer?

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How to Work with Lawyers at a Startup

Both Sides of the Table

They usually ask for warrants (basically like a stock option) in exchange for taking a deferred fee. Like anything in life, if you want a fair deal on the deferred fee and warrant percentage you need to talk to a few lawyers to make it competitive.

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Understanding Changes in the Software & Venture Capital Industries

Both Sides of the Table

The trend of funding anything from the first $25k to funding $50 million at a billion+ valuation is unlikely to last as the skills and style to be effective at all stages are diverse enough to warrant focus. I’m just in awe of what they’ve enabled and baffled that the media doesn’t give this more focus.

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Skate Where the Puck is Going

Both Sides of the Table

I think a more subtle discussion of game dynamics in your software is warranted and it should be a supporting point to a discussion of what real innovation you’re planning. Last year’s passé terms that even entrepreneurs cringe at (and the best are embarrassed to lead with) are social network, social media and social games.