A Smart Bear: Startups and Marketing for Geeks

APRIL 9, 2012

Social media usually isn’t a debate, it’s a combination rotary club and soap box. Talk about the social media echo chamber!) The media predicted an embarrassment, playing to a massive, largely empty stadium. Back to work… Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs.

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A Smart Bear: Startups and Marketing for Geeks

JANUARY 11, 2010

New book: Web Startup Success Guide. Q: You’ve stated that the goal of both your new book ( Web Startup Success Guide ) and your new tool for entrepreneurs ( StartupToDo ) is to double an entrepreneur's chance at success: Increase from 10% to 20%. Jason, you’re right: social media marketing takes lots of time.

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A Smart Bear: Startups and Marketing for Geeks

OCTOBER 3, 2011

But remember you’re deciding between spending hours iterating to a 15% lift, versus spending all your energy, time, emails, social media, creativity, new features, marketing efforts, ads, measurement, trying to get a 2x or 3x change in the Most Important Number, that’s an order of magnitude better. Tweet. -->.

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A Smart Bear: Startups and Marketing for Geeks

OCTOBER 31, 2011

So I think the ideal customer is: SaaS, ISV, Web Products. ” But “Web Products” is neither a market nor a target customer. Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs. The tool is really versatile and can be used by anyone that needs online documentation. Tweet. -->.

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A Smart Bear: Startups and Marketing for Geeks

MARCH 8, 2010

For example, you know that to avoid social media shitstorms you're supposed to have stupendous customer service , so you claim as much on your website. Assume every laptop has a secret program that records all keystrokes, mouse clicks, screen shots, web sites, and emails you read or write. You have to work in fits and spurts.

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A Smart Bear: Startups and Marketing for Geeks

JULY 19, 2010

a web application instead of cumbersome installed applications) and new interpretations of HIPPA regulation (which allows web-based applications to store medical records like patient histories). But now she has the vision and ability to design her own software, capitalizing on modern trends (e.g. Personal authority.

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A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

” Introduced a few months ago as an Austin event, I’m now doing this live audio advice column to the web, taking phone calls from startups around the country. And then there’s three relatively new ones that are fast and web based. It’s Episode 3 my little “ Loveline for startups. Jason: Right.

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A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 15, 2010

Gary Vaynerchuk (the founder of Wine Library TV and the so-called " Social Media Sommelier ") made a similar point in a speech at the Web 2.0 And that's exactly how it was for us." [ starting at the 0:12 mark ].

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A Smart Bear: Startups and Marketing for Geeks

DECEMBER 5, 2010

The goal was to create a non-boring resource for entrepreneurs centered around a combination of video interviews (RISE.the web show) with successful entrepreneurs, big thinkers and "doers" (as opposed to people that just talk about doing) as well as blog posts, videos and other goodies. Zero media appearances in traditional media.

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A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 21, 2011

And I think you need to disabuse yourself from the on-line media definition of success for a start-up. Especially when dealing with media, I would just recommend strongly that you get more of what your story is and what you’re looking for and what you value and what you don’t value just out there. And thanks Bob and Jason.

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Widget Cofounder Technical Review Software Review 204

A Smart Bear: Startups and Marketing for Geeks

DECEMBER 28, 2011

If you win you win more than eight hours of free consultation with nine business experts, so everybody from finance to social media to productivity to marketing to pricing. Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs. The details are actually on our blog which is www.ingoodcompany.com.

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