article thumbnail

How To Identify & Improve Crappy UX Issues

ConversionXL

This is the conclusion from researchers at Missouri University of Science and Technology who used eye tracking software and infrared cameras to monitor student’s eye movements as they scanned different elements of educational web pages such as menu, logo, images, social icons and the like. image credit. . Improving Secondary Actions.

article thumbnail

How to Find & Fix Terrible UX On Your Site

ConversionXL

This is the conclusion from researchers at Missouri University of Science and Technology who used eye tracking software and infrared cameras to monitor student’s eye movements as they scanned different elements of educational web pages such as menu, logo, images, social icons and the like. image credit. . Improving Secondary Actions.

article thumbnail

SaaS Trials: Get More Users from Trial Start to Paying Customer

ConversionXL

Take this example from Hubspot: It was clear that they did some research, noting that I went to the University of Missouri and specifically mentioning football (which is a big deal at the University). “Personalization” isn’t just getting a first name into an email—nor is about only what you can automate. Use value-based pricing.

Customer 121