Why (and How) Optimizers Should Take Advantage of User State Models
ConversionXL
AUGUST 10, 2016
It requires that optimizers put in the effort to create user state models, dig into cohort analysis and correlative metrics, run experiments for different user states, etc. When you think about healthy user behavior, think about Facebook’s 7 friends in 10 days metric. day 1 retention). What Are User State Models?
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