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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Demand 256
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

NPV 436
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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Demand 144
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6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Metrics 120
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Why (and How) Optimizers Should Take Advantage of User State Models

ConversionXL

It requires that optimizers put in the effort to create user state models, dig into cohort analysis and correlative metrics, run experiments for different user states, etc. It’s not the easy choice, but if you’re looking for long-term revenue growth, it’s the only choice. Which phase of the funnel are those metrics?

NPV 48
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The art and science of valuing websites

The Next Web

This approach is based on the belief that revenue matters most. It calculates value on the bases of revenue that the buyer can expect to earn from the site, taking into account the risks that are involved in operating it. Primary drivers include site revenue and site usage. What drives value? What multiple?

Valuation 128
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How to create a profitable Freemium startup (spreadsheet model included!)

andrewchenblog.com

Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items. CPM/CPA/CPC) What do the intermediate metrics look like? impressions/CTR/etc) How does your signup funnel perform?

CPA 51