ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. customer retention ). But remember, CAC isn’t solely a marketing metric.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI.

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Other objectives you might consider include: Improving close rate; Increasing sales velocity; Increase deal size; Expanding business with current customers; Improving retention; Increasing referrals and recommendations.

Customer 98

Customer Marketing Channel Acquisition 98

The Startup Magazine

SEPTEMBER 27, 2023

Your strategy will create social media posts, an ideal time to publish them, and the metrics needed to track your growth. Metrics can include lead magnet downloads, clicks coming from posts, shares per post, email sign-ups, and more. Always include a link to your website (home page or landing page) on your social media profiles.

PPC 124

PPC Social Media Marketing Audience 124

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

crowdSPRING Blog

MAY 23, 2014

Creating Customers for Life: 50 Resources on Loyalty, Churn, and Customer Retention | Help Scout – crowdspring.co/1lD094d. Creating Customers for Life: 50 Resources on Loyalty, Churn, and Customer Retention | Help Scout – crowdspring.co/1lD094d. 3 Key PPC Metrics Are Lying To You. – crowdspring.co/1j2mWos.

Social Media 93

Social Media Small Business Design Media 93

ConversionXL

MAY 19, 2016

While there are a number of different classic funnel stages , for this article, we’re going to use Acquisition -> Activation -> Engagement -> Retention -> Resurrection. You’re likely familiar with Facebook’s 7 friends in 10 days metric, right? Identify User Behavior. via Quora).

Analytics 78

Analytics Metrics Channel Software Review 78

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. Servers keep track of website activity and log every time a page receives a visitor (known as a ‘hit’).

SEO 177

SEO Social Media Search Campaign 177

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 131

Analytics Marketing Campaign Metrics 131

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

JUNE 16, 2016

Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Retention: Optimizing for the second, third, fourth conversion. How to Increase Your Testing Velocity.

Framework 48

Framework Programming Metrics Engineer 48

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

JULY 11, 2016

Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Johnathan Dane – The PPC Thermometer – Why You Should Care About Ice Cubes & Lava. All PPC channels will work for you if you stop using brute force. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC).

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. Using Hubspot’s example, let’s say you spend $1,000 in PPC, which nets you 500 visitors.

Customer 133

Customer Churn Rate Retention Acquisition 133

ConversionXL

OCTOBER 30, 2021

Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. You can do this by tracking metrics and user behavior. Customer behavior isn’t always predictable, but performance metrics are a reliable true north.

Customer 140

Customer Marketing Social Media CPA 140