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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Client posted a video of a soon to be released product on their Facebook brand page. It is a lovely emotional video (really was!). That video got a magnificent number of Likes.

Metrics 165
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If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

What’s awesome is that the ThisWeekIn team now does time coding so you can go directly to the section in the video you want to hear (you need to click on link for video and then below the video in YouTube the links to the exact times will take you to that section in the video). 11:00 Mark on over-hyping PR.

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Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. Then one day it was over. IPOs dried up.

Lean 335
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. For each stage of the funnel, consider the distinct metrics that ladder up to your business’s KPIs. This exercise will lead you to a full picture of the channels you can leverage to increase those metrics.

Marketing 115
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Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success

YoungUpstarts

With that number in mind, think strategically about the costs for website and campaign development, PR, digital marketing and all aspects of product costs, even the “hidden” ones. If the goal of your PR effort is to drive sales, you want to look at outlets that are more likely to convert.

Campaign 122
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Twitter Link Roundup #240 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Every day on the crowdSPRING Twitter account and on my own Twitter account , we post links to posts or videos we enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Virtual Office: Sagmeister & Walsh.

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Twitter Link Roundup #236 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more!