Metrics and Retention

10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

DECEMBER 17, 2013

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Customer loyalty and retention.

Metrics

Metrics Technical Review Retention Acquisition

7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

AUGUST 24, 2022

You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results. In general, I have found that channel partnerships with value-added resellers are a great way to reduce CAC, as well as boost retention, and improve return on investment.

Acquisition

Acquisition Cost Customer Sales Cycle

7 Keys To Making People First And Winning In Business

Startup Professionals Musings

JULY 25, 2018

Establish metrics on the culture, as well as the product. Healthy cultures have high morale, as well as low turnover, high rates of retention, and attract top talent. These metrics need the same top management attention as customer retention and sales metrics.

Silicon Valley

Silicon Valley Retention Metrics Architecture

10 Key Metrics To Take a Startup to the Next Level

Startup Professionals Musings

NOVEMBER 14, 2012

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

Metrics

Metrics Retention Acquisition Salary

7 Practices To Enhance Accountability In Your Startup

Startup Professionals Musings

NOVEMBER 10, 2021

Make sure that metrics and goals are set up front, and not modified as the project progresses. Unfortunately, I often see goal misalignments with teams, such as marketing measured on sales volume, or sales measured on customer retention. Provide assessments based wholly on facts. Align accountability with organizational objectives.

Metrics

Metrics Retention Agile Startup

Customer-Centric Strategies Win Over Product-Centric

Startup Professionals Musings

MARCH 4, 2019

In addition to quantifying the positives of the customer lifetime value metric, they address the mistakes that I see regularly in my business advisory service relative to assessing the value of customers and value, including the following: Failing to account for current customer status and stage.

Customer

Customer Product Retention Azure

7 Ways To Balance Your Heart And Logic With Investors

Startup Professionals Musings

MARCH 3, 2021

To keep you on a positive track with potential investors, I recommend the following logic principles, to balance your passion in presenting your vision of a new business: Make sure your plan includes some business metrics. For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition.

Exit Strategy

Exit Strategy Merger Angel Investor IPO

8 Business Accountability Lapses And How To Recover

Startup Professionals Musings

JUNE 10, 2020

You can and must fix this by communicating business goals and objectives, and establishing personal metrics which only reward success. Based on my own experience and feedback from other executives, accountability is not only the key to business success, but it is the key to employee happiness, engagement, and retention as well.

Advisory Board

Advisory Board Due Diligence Retention Agile

How To Tune Business Strategy For Long-Term Success

Startup Professionals Musings

JUNE 8, 2019

For a successful launch and scalable growth, they need to establish many checkpoints, with metrics to assess their progress and alignment with the vision. Focus on existing customer retention and repeat business. Your constituents can’t plot a journey if they aren’t sure where they are going or why. Capitalize on what already exists.

Angel Investor

Angel Investor Equity Leadership Demand

7 Steps to Productive Business Use of Social Media

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media

Social Media Media Product Conversion Ratio

Trial and Error for Business Social Media Will Fail

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media

Social Media Media Conversion Ratio Lead Generation

4 Startup Tenets for Extreme Focus on Customers

Startup Professionals Musings

DECEMBER 31, 2012

Then you can decide on a marketing program, loyalty program, or a level of attention that is appropriate to each group, for acquisition, retention, and profitability. That means setting up operational and financial metrics, educating team members, and rewarding the right actions. Remember, this is not a one-time effort.

Customer

Customer Startup Retention Differentiation

8 Growth Practices That Every Startup Needs To Follow

Startup Professionals Musings

JANUARY 17, 2022

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult.

Startup

Startup Social Media India Acquisition

8 Positive Lessons From Facebook On Building Momentum

Startup Professionals Musings

APRIL 15, 2019

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult.

Social Media

Social Media India Acquisition China

Customer Experience Controls Business Growth Today

Startup Professionals Musings

OCTOBER 11, 2013

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. Here are four basics that always apply: Customer retention is priority number one.

Customer

Customer Retention Analytics Acquisition

8 Principles For Building A Competitive Core Business

Startup Professionals Musings

APRIL 14, 2017

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult.

Social Media

Social Media India Acquisition China

4 New Customer Loyalty Rules Drive Business Success

Startup Professionals Musings

FEBRUARY 8, 2015

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages or no message at all. I believe his four basic rules should always come first: Customer retention is priority number one.

Customer

Customer Retention Analytics Acquisition

7 Specifics Show How Startups Are All About Execution

Startup Professionals Musings

MARCH 5, 2023

Managing marketing metrics and the sales pipeline. Effective marketing requires converting ideas to real content, creating programs to educate channels, and managing metrics to see what works and what needs to change. Customer acquisition, retention, and support. Communication to the team suffers, and productivity is low.

Cofounder

Cofounder Startup Term Sheet Acquisition

7 Ways Entrepreneurs With Great Ideas Must Follow Up

Startup Professionals Musings

JUNE 5, 2020

Managing marketing metrics and the sales pipeline. Effective marketing requires converting ideas to real content, creating programs to educate channels, and managing metrics to see what works and what needs to change. Customer acquisition, retention, and support. Communication to the team suffers, and productivity is low.

Entrepreneur

Entrepreneur Cofounder Term Sheet Acquisition

7 Areas Where Ideas Are Necessary, But Not Sufficient

Startup Professionals Musings

MAY 15, 2016

Managing marketing metrics and the sales pipeline. Effective marketing requires converting ideas to real content, creating programs to educate channels, and managing metrics to see what works and what needs to change. Customer acquisition, retention, and support. Communication to the team suffers, and productivity is low.

Cofounder

Cofounder Term Sheet Acquisition Metrics

Idea People Are Not The Key To Startup Success

Startup Professionals Musings

MAY 9, 2015

Managing marketing metrics and the sales pipeline. Effective marketing requires converting ideas to real content, creating programs to educate channels, and managing metrics to see what works and what needs to change. Customer acquisition, retention, and support. Communication to the team suffers, and productivity is low.

Cofounder

Cofounder Startup Term Sheet Acquisition

Customer Centric Trumps Customer Service Every Time

Startup Professionals Musings

NOVEMBER 7, 2011

Then you can decide on a marketing program, loyalty program, or a level of attention that is appropriate to each group, for acquisition, retention, and profitability. That means setting up operational and financial metrics, educating team members, and rewarding the right actions. Remember, this is not a one-time effort.

Customer

Customer Retention Differentiation Acquisition

StartUpRoar

Startup Professionals Musings

10 Metrics To Drive Your Annual Business Review

7 Key Factors Obscure Your Customer Acquisition Costs

Trending Sources

7 Keys To Making People First And Winning In Business

10 Key Metrics To Take a Startup to the Next Level

7 Practices To Enhance Accountability In Your Startup

Customer-Centric Strategies Win Over Product-Centric

7 Ways To Balance Your Heart And Logic With Investors

8 Business Accountability Lapses And How To Recover

How To Tune Business Strategy For Long-Term Success

7 Steps to Productive Business Use of Social Media

Trial and Error for Business Social Media Will Fail

4 Startup Tenets for Extreme Focus on Customers

8 Growth Practices That Every Startup Needs To Follow

8 Positive Lessons From Facebook On Building Momentum

Customer Experience Controls Business Growth Today

8 Principles For Building A Competitive Core Business

4 New Customer Loyalty Rules Drive Business Success

7 Specifics Show How Startups Are All About Execution

7 Ways Entrepreneurs With Great Ideas Must Follow Up

7 Areas Where Ideas Are Necessary, But Not Sufficient

Idea People Are Not The Key To Startup Success

Customer Centric Trumps Customer Service Every Time

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