Building a Company with Customer Data – Why Metrics Are Not Enough
Steve Blank
DECEMBER 17, 2009
Web startups are at real disadvantage here as founders may confuse web metrics, A/B testing and on-line surveys as the entirety of first-hand knowledge – for most web business models they are not. Metrics tell you that something is happening. Of course you need to collect metrics, do A/B testing and run online surveys.
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