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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Retention : The percentage of customers who continue to use a product or service after a certain period of time, typically measured over weeks, months, or years. Retention over 50% is considered top quartile.

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What’s the Deal with Seed Funds Waiting for Traction?

View from Seed

But for less well known founders, a series A requires pretty significant revenue, growth, and retention metrics. Because of this, there is a glut of companies out there that can’t quite get to a series A and are raising second or third seed rounds. So, investors can wait around asking for more traction.

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An Alternative to Board Decks Some Seed VCs Actually Prefer

View from Seed

Over the summer, based on feedback from our portfolio and the broader startup community, NextView created pre-formatted board deck templates for seed-stage startups — part of our Growth Guides series. As Rob Go wrote , board decks and board meetings can waste loads of time at the seed stage.

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Pitch Deck Month: “Is It Working?” (aka the “Traction” Slide)

View from Seed

*This post is part of our “pitch deck” series where we dissect the seed stage pitch deck and discuss the ideal flow for a pitch. Now it’s time to set the stage with the early traction you have. Seed stage VCs are realistic about how much traction a very raw company might have.

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Pitch Deck Month: Appendix Slides

View from Seed

*This post is part of our “pitch deck” series where we dissect the seed stage pitch deck and discuss the ideal flow for a pitch. Investors want to know the critical thinking behind the inputs and value-drivers of the business, and how that results in the outputs on the critical metrics and finances.

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Marching through quicksand

Startup Lessons Learned

Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. The problem is that there are no other metrics they can look at to judge the content of a book to know if it’s worth reviewing. Is that a lot? In that I see opportunity.

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The ideal email deck

Hippoland

But, for most companies, it will cover something like this (not necessarily in this order): Problem Solution / Your Product Traction / Your Unit Metrics Team Market Problem - Interestingly, most people glance over this slide. I’m a seed investor – what would I expect? What has the retention been so far (if you know)?

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