Trending Sources

Startup Revenue Milestones

K9 Ventures

In my discussions with K9 portfolio founders about scaling revenue, I very often end up drawing the same picture: $0/month. Was price an issue?

The one metric that matters


If you’re an individual contributor at a growing company capturing lots of data, how do you know what metrics matter?

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In SaaS (or any recurring revenue business) this is also a very difficult task. It’s probably worth boning up on these metrics in your business.

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

Occam's Razor

The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) is Conversion Rate. The resulting Revenue was $958.

The 7 Key Metrics Every Business Owner Should Monitor

Up and Running

Depending on the type of business you operate, the metrics you monitor will differ. In-depth details related to how this metric is calculated.

Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

You must use metrics that are unique to the medium. 2. Ready for the best email marketing campaign metrics? Not revenue. Not true.

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Mobile content consumption, behavior along key metrics (time, bounces etc.) Transactions, Revenue and Ecommerce Conversion Rate. Step 2.

6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Conversion: The Most Important Internet Metric of All (Revisited)

Yet despite the remarkable power of this metric, it is alarming how few companies today truly understand conversion and how to optimize it.

The 5 Top Customer Metrics You Need To Track

Duct Tape Marketing

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. The Funnel. Cost Per Acquisition. Churn.

Sabrina Parsons, ‘Small Business Owners, Start Tracking Your Financial Metrics’

Up and Running

The most simple financial metrics are the most important to keep track of. Why manage by metrics? What metrics do you track?

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. So, great metric.

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. That metric is tied to a KPI.

Why vanity metrics are dangerous

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. Thats the essence of actionable metrics. Of course not.

Why Metrics Get Worse With Scale

Seeing Both Sides

One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup.

Testing The Hamburger Icon for More Revenue


Key outcome: All 4 treatments brought in more revenue than the control. Not clicks, engagement or other soft metrics. Dollars.

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. this is a non-trivial challenge.

5 Keys Steps For Every Startup Roadmap To Revenue

Startup Professionals Musings

Build and deploy a revenue growth action plan. Include planned measurements and metrics. Don’t start from how you want to sell.

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success.

7 Marketing Metrics Worth Obsessing Over

Duct Tape Marketing

present these as seven metrics worth obsessing over. 1) Total Community Membership – To me this is a measure of all the social number stuff.

COC: A new metric for thinking about cancellations in SaaS business models

A Smart Bear: Startups and Marketing for Geeks

This is the second article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap. How-To

The Most Important Metric for Customer Success – Part 2

Guy Nirpaz

So what are the metrics for success in this business? And indeed these metrics are important. Simple and genius at the same time.

Work on your worst metric

The Equity Kicker

’ That caused me to pause and think for a while because they’re all important but knowing where to focus is essential to a CEO.

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Occam's Razor

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) That is why I love this metric. Hurray!").

10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics.

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Traffic Trends Key Metrics Analysis. Similar reasons.

Metrics that matter to social platforms (Part 1/3)

Version One Ventures

There are lots of great blog posts and articles out there that talk about social platform metrics. Part I:  High-Level Metrics. Reddit).

Proven Strategies to Increase Your Nonprofit’s Revenue

Up and Running

If you have any of your own revenue-generating strategies to share, please leave a comment—I’d love to hear your thoughts! 1. According to U.S.

Define Startup Social Media Goals and Metrics Early

Startup Professionals Musings

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Project the future.

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Excited? Visits?

3 Tips For Incorporating The Digital Marketing Metrics You Need


Metrics You Didn’t Learn in School. When the ROAS metric is set, entrepreneurs should then calculate the lifetime value of each customer.

Helpful Money Metrics to Help Monitor The Health of Your Company

Mike Michalowicz

Metrics 1-4 are traditional accounting practices, but there’s more to assessing a company’s health than a look at where they are at any given moment.

6 Marketing Metric Mistakes to Avoid

Fresh Inc.: The Staff Blog

Are you on top of your marketing metrics? Modern relationship marketing is all about data. Did the marketer get her budget?

5 Key Growth Metrics Every Enterprise Startup Should Track


Because of these nuances, startups selling to enterprise customers must be even more diligent in tracking the right growth metrics. Churn.

Startup Metrics


A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint.

How to Find Correlative Metrics For Conversion Optimization


But how do you find these correlative metrics? What’s a Correlative Metric? Leading Indicators or Lagging Metrics. image source ).

The 5 Metrics You Need to Track for Your Subscription Business to Succeed

Up and Running

These metrics are not the only ones worth tracking, but they will get you off to a good start! MRR (Monthly Recurring Revenue).

Ego Metrics: What Measurements Matter?

Duct Tape Marketing

Ego Metrics: What Measurements Matter? The problem is that some of these metrics aren’t meaningful. So what metrics really matter?

Why I don’t like the LTV metric

A Smart Bear: Startups and Marketing for Geeks

Metrics summarize tons of processes, causes, and effects into a single number. Documented in this great SaaS metrics overview by David Skok.)

Finding your One Metric That Matters

The One Metric That Matters. It does, however, mean that at any given time, there’s one metric you should care about above all else.