YoungUpstarts

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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3% billion and generated $4.1

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How To Sell Your Business For Maximum Profit And Why It’s Best To Sell When Business Is Thriving

YoungUpstarts

EBITDA is the most important profitability metric to consider as many valuations are based on a multiple of this metric. Generally, companies sell for either a percentage of revenues or a multiple of EBITDA. She is a leading authority on buying, selling, and improving businesses, as well as increasing business revenue streams.

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Customer Success Metrics: More Than A Number

YoungUpstarts

SaaS companies must invest in their relationships with their customers, determining what success looks like for each company and aligning on shared goals and metrics. Studies show that companies who see a 5 percent increase in customer retention can see a 25 percent or more increase in revenue. The result?

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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

One client said it helped them because they hadn’t made long-term commitments to advertising buys, and it was easy to cut back spending when their revenues declined. They run the campaign once and then declare it was successful based on vanity metrics. Most marketers think in terms of campaigns. They write a campaign brief.

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Customer Success: The Secret Ingredient For Engagement 

YoungUpstarts

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ In today’s competitive market, customer engagement (or lack thereof) could determine whether your company sinks or swims. Customer Success goes beyond Customer Service.

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How To Succeed As A Product Manager

YoungUpstarts

Product Management Metrics. Despite huge efforts and seemingly good results, it’s important to use real metrics to arrive at a final verdict. Some of the most important are described below: Marketing metrics. This group of metrics covers numbers such as monthly unique visitors to the website and customer acquisition cost.

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How Software Developers Can Be Set Up For Failure

YoungUpstarts

Poorly Defined Project Goals and Performance Metrics. The same is true of performance metrics, as failing to clearly outline how performance will be measured makes it impossible to perform meaningful assessments of progress or efficiency.