SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? See Branchout an Example of Viral Spread Opportunity for Startups. Analytics/Metrics - what are the key startup metrics that you will need to track?

Developer 384

Developer Founder Viral Oauth 384

SoCal CTO

DECEMBER 19, 2012

He is not a technical person, but is somewhat web savvy. And in the case of defining mobile/web/software, there is even more variability in terms of form and format. For example, if you are trying to determine viral coefficient (see Startup Metrics ), then the focus should be around those aspects of the MVP.

Developer 354

Developer Technical Review Fractional CTO Software Review 354

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. What is our viral spread coefficient? What does it cost to acquire a new customer?

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

Duct Tape Marketing

MAY 23, 2013

These are the first six key metrics non-robots must track to understand Facebook Page performance, why you need them and where to find them. #1: Viral reach (views) consists of posts viewed as a result of a friend’s actions (sharing, liking, commenting). Why your fan reach metrics are likely the most important.

Metrics 76

Metrics Social Media Viral Technical Review 76

Startup Professionals Musings

AUGUST 25, 2023

Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property. It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena. Define key metrics to measure progress and success.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

SoCal CTO

MARCH 11, 2013

If you do build the MVP and show it to them, they will ask you about your metrics. They really want metrics, not a product. The real question you should be asking is "When I've built this product and show you the following metrics, would you invest?"

Algorithm 264

Algorithm Metrics Viral Venture Capital 264

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Professionals Musings

SEPTEMBER 28, 2012

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. Read everything you can about viral marketing. Define relevant metrics and measure. Social media demands two-way communication, rather than outbound only.

Social Media 289

Social Media Small Business Media Technical Review 289

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. You only build what you need to prove that model.

Metrics 225

Metrics Startup Retention Acquisition 225

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Well-tuned metrics are an absolute must. The post Six ways to make your site-app-product go viral.

Viral 62

Viral Product Channel Audience 62

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics.

Marketing 240

Marketing Viral Channel Metrics 240

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

SoCal CTO

FEBRUARY 25, 2007

As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day. He has twenty years’ experience as a CTO.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? Retail or end user web sites do not even receive limited notice without being discovered through a real marketing program, aimed at finding the flywheel effect (the moment. Well-tuned metrics are an absolute must. Here is my list.

Viral 71

Viral Matching Syndicate Syndication 71

The Next Web

DECEMBER 4, 2013

Metrics on keywords, follower profiles and competitors all help define your target listener. With an innovative product in the consumer payment space, the company had viral-ready content. Take good care of them, and organic, viral sharing may welcome your product to the marketplace. Startup Example: Zappos. Target influencers.

Social Media 158

Social Media Media Viral Startup 158

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Google’s dominance of the ad market has bolstered its primacy for acquisition metrics—integrations with Google Ads (search and display) are comprehensive and seamless. From user to human.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. SaaS business metrics: why are they different? Popular Media: the key to viral marketing.

Software Review 48

Software Review Viral Media Marketing 48

The Equity Kicker

AUGUST 14, 2014

You could chart the history of web advertising like this (quotes from Adrian Saunders/beaconreader.com ): Display ads from Yahoo and AOL: “Incredible returns! Just like the print ads you know and love, only cheaper and with better metrics!” Build up social capital, focus on “sharing” and watch your amazing work go viral!

Advertising 106

Advertising Web Viral Mobile 106

Hunter Walker

AUGUST 26, 2018

But I see it differently – I think this is about civility, not virality. If this was Facebook 2012 you might think they were trying to show you other people to connect with and befriend. That is, this feature was another exploration of how to expand the social graph.

Viral 49

Viral Phoenix Arizona Social Media 49

YoungUpstarts

MAY 3, 2018

Marketing experts agree that selling any product or service requires building a relationship with the customer first, and relationships with web visitors are built through content. They share content on social media hoping their posts will go viral, but it rarely happens. Redefine the way you interpret the ‘engagement’ metric.

Social Media 124

Social Media Media Marketing Viral 124

The Next Web

DECEMBER 12, 2013

In the early days of e-commerce, sales were typically the most important metric for success. Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic. Myth #5: You should explore all types of growth hacking to get big fast.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

ConversionXL

JANUARY 31, 2014

What follows is a list of resources that can be applied specifically to landing page optimization, found here on ConversionXL & from other great websites around the web. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. Sidetrack: What Are The Elements of a Viral Pre-Launch Page?

Analytics 134

Analytics Video Matching Conversion 134

Steve Blank

FEBRUARY 22, 2010

For web startups, this is when the cost of customer acquisition is less than the lifetime value of that customer. Do the metrics show that the business model you’re creating will support the company you’re trying to become? Startup Metrics. Startups need different metrics than large companies. Web Metrics.

Balance Sheet 298

Balance Sheet Startup Burn Rate Metrics 298

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

www.iubenda.com

OCTOBER 25, 2011

Dissection of a viral launch. Many of you asked, so I decided to write this blog post, dissecting the launch of iubenda and the viral system we invented. The viral system. We built our custom viral system based on the best examples out there, adding some further fresh ideas we had during the process. iubenda blog.

Viral 47

Viral Bootstrapping Email Web 47

SoCal CTO

NOVEMBER 10, 2009

Fascinating that you are going against the trend of trying to make everything a web application. You mention social / viral aspects at both Google Photos and United Online. I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics. How did you do that?

Management 150

Management Product Entrepreneur Silicon Valley 150

Cracking the Code

MARCH 24, 2015

The objective of the conference was to understand how APIs will power the next great web and mobile companies and share some best practises in understanding when to use APIs or not and how can API company best market to developers.

API 48

API Fractional CTO CTO Hire San Francisco 48

Startup Lessons Learned

NOVEMBER 7, 2008

I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. The Lean Startup Intensive is tomorrow at Web 2.0. A very interesting strategy.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Professionals Musings

NOVEMBER 2, 2013

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. Read everything you can about viral marketing. Define relevant metrics and measure. Social media demands two-way communication, rather than outbound only.

Social Media 267

Social Media Media Social Network Viral 267

Agile VC

MAY 26, 2011

The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. It’ll be nearly two years before the concept of “Web 2.0″ ″ is popularized by Tim O’Reilly (the first Web 2.0 is the leading consumer internet company with Terry Semel as CEO.

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

Steve Blank

DECEMBER 7, 2010

and if a web-based product, a minimum feature set,) all delivered in 10 weeks. Suggested Projects: While your first instinct may be a web-based startup we suggest that you consider a subject in which you are a domain expert, such as your graduate research. Teams that select a web-based product will have to build the site for the class.

Wiki 311

Wiki Lean Management Business Model 311

ConversionXL

MARCH 28, 2014

Even though the video may contain some of these elements, an explainer video is NOT specifically: A Viral video. It’s also been said that by 2015, 90% of all web video consumption will be by 18-34 year olds - a generation with tremendous online shopping power. ” metric for featured products & +28.0 A Tutorial.

Video 122

Video Software Review Cofounder Metrics 122

www.clickz.com

JANUARY 7, 2013

Ad Industry Metrics. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" Web Analytics. ); //. Social Media Community Management Social Commerce Social Integration Social Media Smarts. SEO Paid Search Search Marketing. More Categories. Audience/Traffic.

Social Media 86

Social Media Media B2C New York 86