Both Sides of the Table

article thumbnail

5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

m-Via does financial remittances using mobile phones for people from the US to Mexico. They recorded it. I was impressed with their desire to truly understand the customer. Another great example is Bill Barhydt of m-Via. This is a huge industry dominated by Western Union with a very limited service to its users.

Customer 280
article thumbnail

6 Tips for Building Relationships with Journalists

Both Sides of the Table

So I’ve always advised people that if they do launch at a big show, the most important public relations work they do is after the conference. . - If you’re Yammer , Mint or RedBeacon (all winners) you’re knighted with wonderful coverage. Many other great companies are not. - Don’t be afraid to be transparent.

article thumbnail

Want to Know What Marc Andreessen’s Magic on Twitter is? Hint: It’s Not Tweetstorming

Both Sides of the Table

John Legere of T-Mobile has become the poster child for this and people seem to love him for this. As my friend Brian Solis once told me “PR stands for ‘public relations’ not ‘press release’ ” On Tweetstorming. That sounds right to me. Transparency. Authenticity.