Steve Blank

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The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. If their team was a web or mobile app they actually had to buy Google or Facebook ads and create demand.).

Customer 247
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The Secret History of Minnesota Part 1: Engineering Research Associates

Steve Blank

Post-war era Americans were equally mobile, willing to move where the opportunities were. Finally, ERA’s penchant for extreme secrecy left them unschooled in the art of marketing, sales, and Public Relations. Sales in their first fiscal year were $1.5 million ($22 million in today’s dollars).

Minnesota 281
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The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

Marketing develops a complete marketing communications plan, provides Sales with a full complement of support material, and starts the public relations bandwagon rolling. Reply My take on Customer Development and the Lean Startup | Recess Mobile Blog , on January 9, 2010 at 5:37 am Said: [.]