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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. Social media is high on the radar for CRM and loyalty specialists. There is a strong sense that CRM and social media could go together very well. Very few of us had friends on social media.

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The 7 Jaw-Dropping Stats That Will Radically Change Your Local Marketing

Mike Michalowicz

A whopping 88 percent of consumers who search for a business on a mobile device, buy or visit that business within 24 hours. Because 96% of people who like your Facebook page don’t go back to it, 11 percent of businesses say their next hire will be a Social Media Manager who can broadcast their message effectively.

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Integrating SMS into Existing Marketing Efforts

Up and Running

You can use in-store displays (complete with QR codes), your social media channels, and any other relevant collateral to build the SMS distribution list that is associated with your club. We include an expiration date so we can control the redemption. In short, SMS coupon redemption can be done in any number of ways.

SMS 76
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Knowledge

Occam's Razor

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. " Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value. Social Media Analytics: Twitter: Quantitative & Qualitative Metrics. Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions.

Analytics 124
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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Second , create the world's greatest mobile experience. Focus on the mobile experience. Focus on mobile like crazy, tablets in particular. Don't do paid search. Exciting, right?

Analytics 165
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After the Purchase: Optimizing Customer Retention Through Gamification

ConversionXL

However, what really matters is the ease of the redemption process and the rewards available. The American coffee company has integrated payments and mobile technology into the program to make transactions more enjoyable. Reward members can place drink orders and make payments with their Starbucks mobile app. Kuru Footwear.

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Twitter Link Roundup #284 – Late Summer Resources for Small Business, Startups, and Design!

crowdSPRING Blog

But back now to reality, and I some small measure of redemption, because it’s time for the set of links and articles that we shared with you over the past week on our crowdSPRING Twitter account (as well as my own Twitter account )! 6 ways to harness social media for your brand crowdspring.co/1IzQbP8. crowdspring.co/1WdcrFV.