View from Seed

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Back to The Future: Power of SMS-Native

View from Seed

It is the one message-space on your phone that you always pay attention to: SMS text messages. And SMS text messages are at the top. Yes, there is something truly special about SMS… it’s: Universal. Most important, yet the most subtle, SMS implies a personal interaction. How do consumers cut through all of it?

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Be Like Water – A Guiding Principle for Consumer Product

View from Seed

This is most easily achievable on the main product canvas, such as your mobile or web app when the user is drawn there for an explicit user need. . The less obvious (and harder) challenge is how to extend your presence beyond the primary product canvas.

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Why We Invested in Attentive

View from Seed

Five years ago, TapCommerce CEO & Co-Founder Brian Long had a vision of helping brands deliver customers, revenue, and ROI across mobile devices. A lot has changed since then, but one industry megatrend has remained constant: consumers’ radical adoption of mobile commerce and retailers’ desire to reach them on these devices.

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