A Smart Bear: Startups and Marketing for Geeks
MARCH 21, 2017
Startups shouldn’t act smug about this. Even for startups, it takes years for a new product to become good enough to demand many millions of dollars in revenue.). This acquirer doesn’t care about the financials of the startup. Facebook asserted publicly that their future was in mobile. This had to be remedied.
A Smart Bear: Startups and Marketing for Geeks
JANUARY 15, 2013
When people can devise their own lifestyle, career, and mobility more than at any other time in history, it’s interesting to ask how a startup can support and encourage its employees beyond a paycheck. But wait, what if Austin finds a hot new startup in San Francisco and bails on us? But wait, isn’t that an HR no-no?
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A Smart Bear: Startups and Marketing for Geeks
OCTOBER 23, 2012
Witness, for example, this terrific Fast Company article on Bill Nguyen , serial entrepreneur who’s seventh startup “Color” famously raised $41m for a new mobile app before it even launched. They said I don’t understand mobile. The launch, by the way, was a failure. And it’s now bankrupt.)
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 5, 2013
Modern PM tools are too simplistic because they follow the 37signals and Lean Startup mantra of building the simplest possible thing. Older PM tools understood that use-case, but they’re clunky install-only implementations where online collaboration, mobile and even the Mac is a bolt-on afterthought.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 7, 2012
Mobile device usage will increase. Surely building a story around a “geo-mobile app with viral social gaming” stacks the funding deck in your favor. Indeed, running in the opposite direction is an easier and less risky path, because customers are clear and under-served, perfect for a little startup to service.
A Smart Bear: Startups and Marketing for Geeks
AUGUST 8, 2012
This is a long episode (1:20), but it’s a conversation that will resonate with a lot of early-stage startup founders. You did it five years ago, it doesn’t have Google Maps, not mobile compliant. I wish more people had that attitude with their startups. Jared: All right, the first stage is primarily. I love that.
A Smart Bear: Startups and Marketing for Geeks
APRIL 3, 2012
He’s worked for startups, financial companies, movie studios, and consumer brands at agencies and as a freelancer. Bootstrapping Design teaches startup founders DIY design —it’s an alternative to hiring a designer or buying templates, logos, and other stock design. 39 might seem like a lot when you compare my ebook to others.
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