Vodafone’s venture capital arm made a strategic minority investment in Israeli startup Perfecto Mobile, joining previous backers Carmel Ventures and Vertex Venture Capital who invested $7 million ten months ago. The sum of the round was undisclosed, but sources in the Israeli media estimate it at $4-5 million.
Perfecto Mobile, previously known as Nexperience, provides companies testing services for their mobile apps over the Internet and on a large range of handset models. Pefecto’s CEO Eran Yaniv said the company will use the cash for rapid expansion:
“This investment will enable us to scale our Mobile Handset Cloud to more handsets, more geographies, and more networks. The Vodafone developer community is being continuously exposed to our services and as a result, other communities are following. We are pleased that Vodafone shares our view of the need for professional tools to achieve high quality in the mobile software world and we welcome Vodafone as an investor in Perfecto Mobile.”
This is Vodafone’s second investment in an Israeli startup, as it previously backed Amobee in 2007. Since its inception in 2006, Perfecto Mobile has raised approximately $19 million. Perfecto’s Mobile Handset Cloud is available on Nokia, Sony-Ericsson, NEC, Blackberry, RIM and most Android devices.
I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups.
I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.
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