Both Sides of the Table

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. I was talking with a colleague once about how videos go viral. Look at Viddy & SocialCast. But it wasn’t to be. Underbelly.

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Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

Or app companies that went viral due to spammy friend requests to download in an app store only to have a community backlash and subsequent crash. “Hacking” growth is only sustainable with a truly great product.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Content can go viral – the highest quality stuff is shared. And with mobile you even have the ability to message your users when new content is released which leads to much higher consumptions rates. And ironically many consumer mobile apps are more of hits-driven businesses than video is today. Technology is Critical.

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

We spend a lot of time trying to get people focused on building products that have viral components and why that has to be measured and constantly tested. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs. Doesn’t.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. Measuring viral adoption is obviously important. On measurement.

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All The Questions You Wanted Answered about Bird Scooters and Their Recent $300 Million Funding

Both Sides of the Table

There is nothing viral! Between our on-board CPUs and your mobile phone companions we have an enormous amount of data on transportation routes, where riders want to pick up scooters in the morning and where they leave them in the evening. Ah, but Bird doesn’t have network effects! Anybody can launch a scooter service! Not really.

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This Week in Venture Capital – Episode 4

Both Sides of the Table

Zong – mobile payments has been a very hot area over the past couple of years with the success and growth of both Boku and Zong. Boku and Zong focus mostly on mobile payments for virtual goods. It has proven a very successful strategy to get consumers to activate the payment on their mobile phone bill. VC Financings: 1.