Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media?

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Mobile is where it’s at. Innovation in marketing is perhaps more important than product innovation. Want control?

Customer 250

Customer Marketing Viral Demand 250

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Display advertising. Email marketing.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Startup Professionals Musings

FEBRUARY 1, 2019

Contrary to a popular myth, word-of-mouth and viral marketing are not a substitute for more basic branding activities. Capitalize on the massive trend and power of mobile. Highlight how your brand supports mobile, for shopping, purchase transactions, usage, and support.

Differentiation 184

Differentiation Social Media Analytics Viral 184

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Mobile is where it’s at. Innovation in marketing is perhaps more important than product innovation. Want control?

Marketing 260

Marketing Viral Demand Channel 260

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Mobile is where it’s at. Innovation in marketing is perhaps more important than product innovation. Want control?

Marketing 120

Marketing Viral Demand Channel 120

Startup Professionals Musings

APRIL 9, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd, and Instagram leads as the top social media app for teens.

Social Media 166

Social Media Media Cost Analytics 166

Startup Professionals Musings

OCTOBER 2, 2013

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd, and the fading MySpace is for tweens and creative types.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Startup Professionals Musings

MARCH 8, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd. Attract key stakeholders with sensitivity.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

AUGUST 22, 2012

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd, and the fading MySpace is for tweens and creative types.

Social Media 238

Social Media Media Cost Startup 238

Startup Professionals Musings

DECEMBER 8, 2013

Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. A podcast is basically a non-streaming webcast, usually audio only, for those who want the convenience of downloading and listening via iPod or mobile phone while commuting or working out at the gym. Provide convenience through podcasts.

Widget 286

Widget Marketing Curation Audio 286

Startup Professionals Musings

FEBRUARY 20, 2023

Even big companies I know find it hard to keep their in-house programmers up to speed on the latest technologies, including mobile devices, the latest Web technologies, and multi-tenant applications in the Cloud. They know how to capitalize on social media, viral marketing, events, and the new tools of the trade.

Angel Investor 267

Angel Investor Social Media LLC Viral 267

Startup Professionals Musings

JUNE 18, 2011

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd, and MySpace is for tweens and creative types.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Startup Professionals Musings

MAY 24, 2020

Even big companies I know find it hard to keep their in-house programmers up to speed on the latest technologies, including mobile devices, the latest Web technologies, and multi-tenant applications in the Cloud. They know how to capitalize on social media, viral marketing, events, and the new tools of the trade.

Startup 410

Startup Angel Investor Social Media LLC 410

Startup Professionals Musings

MARCH 8, 2012

To compete, startups must find ways to provide customers an easier, faster, more pervasive connection to digital networks, via mobile as well as the Internet. Funny videos and worthless give-aways won’t make your website go “viral” these days. Engage customers with relevant and valuable content.

Networking 234

Networking Customer Entrepreneur Social Network 234

Startup Professionals Musings

OCTOBER 27, 2012

Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. A podcast is basically a non-streaming webcast, usually audio only, for those who want the convenience of downloading and listening via iPod or mobile phone while commuting or working out at the gym. Provide convenience through podcasts.

Widget 233

Widget Entrepreneur Marketing Curation 233

Startup Professionals Musings

AUGUST 15, 2011

Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. A podcast is basically a non-streaming webcast, usually audio only, for those who want the convenience of downloading and listening via iPod or mobile phone while commuting or working out at the gym. Provide convenience through podcasts.

Widget 256

Widget Marketing Curation Audio 256

Startup Professionals Musings

MAY 2, 2010

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Mobile is where it’s at. Innovation in marketing is perhaps more important than product innovation. Want control?

Marketing 137

Marketing Startup Viral Demand 137

Startup Professionals Musings

MAY 30, 2015

Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. A podcast is basically a non-streaming webcast, usually audio only, for those who want the convenience of downloading and listening via iPod or mobile phone while commuting or working out at the gym. Provide convenience through podcasts.

Widget 120

Widget Curation Audio Aggregator 120

Startup Professionals Musings

JANUARY 3, 2011

To compete, startups must find ways to provide customers an easier, faster, more pervasive connection to digital networks, via mobile as well as the Internet. Funny videos and worthless give-aways won’t make your website go “viral” these days. Engage customers with relevant and valuable content.

Customer 229

Customer Startup Networking Viral 229

Startup Professionals Musings

MARCH 27, 2015

In 2014 Tumblr overtook Instagram as fastest-growing social platform, and Snapchat is the fastest-growing mobile app, driven largely by Millennials and teens. It’s the principle underlying “viral marketing.” Where are the young social media users going? They are going to Instagram, Tumblr, Pinterest, and Snapchat.

Social Media 120

Social Media Media Marketing Viral 120

Startup Professionals Musings

APRIL 17, 2016

Even big companies I know find it hard to keep their in-house programmers up to speed on the latest technologies, including mobile devices, the latest Web technologies, and multi-tenant applications in the Cloud. They know how to capitalize on social media, viral marketing, events, and the new tools of the trade.

Entrepreneur 120

Entrepreneur Angel Investor Social Media LLC 120

Startup Professionals Musings

APRIL 15, 2015

Even big companies I know find it hard to keep their in-house programmers up to speed on the latest technologies, including mobile devices, the latest Web technologies, and multi-tenant applications in the Cloud. They know how to capitalize on social media, viral marketing, events, and the new tools of the trade.

Entrepreneur 120

Entrepreneur Angel Investor Social Media LLC 120

Startup Professionals Musings

JUNE 6, 2021

So sites have to invest heavily in viral marketing to achieve critical mass, which competes with current social networks, while users expect to join both for free. The trend is to more mobile and niche markets. Intellectual property is tough. It’s hard to invent and patent more “scientific” methods on how to match people.

Intellectual Property 337

Intellectual Property Social Network Matching Viral 337

Startup Professionals Musings

MARCH 2, 2013

So sites have to invest heavily in viral marketing to achieve critical mass, which competes with current social networks, while users expect to join both for free. The trend is to more mobile and niche markets. Intellectual property is tough. It’s hard to invent and patent more “scientific” methods on how to match people.

Intellectual Property 215

Intellectual Property Social Network Matching Viral 215