Rembrandt Communications

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Is Your Press Release Hurting Your Business?

Rembrandt Communications

Do you just want to see “your name in lights on a thousand sites” (as I like to say!)? When your press releases go out, they show a name and contact information for the person who distributed it. Instead, develop a specific story idea for a specific media member and talk to them directly. Do your due diligence.

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What Is Really Going On With Your Press Release?

Rembrandt Communications

Most press releases show a name and link to the person or business distributing it, and that information is directly associated with your business. What name and link will appear with your press release? They simply replace the names and information in a template press release and repeatedly distribute it to the same list.

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It’s Communications Spring Cleaning Time!

Rembrandt Communications

No one likes to receive an email that says Dear (First Name Here) or something with generic data in it sent to a big list. Add correct names and talk to customers like they were friends. Take a few minutes to check online for the appropriate usage! • Did your email go out with blanks? There is no personalization.

PR 130
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Small Business PR Help For Free

Rembrandt Communications

You get bombarded with emails and marketing messages about getting your name to the top of the search engines, distributed to hundreds of media sites, and […]. Are you overwhelmed with all the publicity data out there? If you want some small business PR help, you are in the right place. I know how it is.

PR 127
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The Top 5 Ways to Build Positive Press for Your Business Fast

Rembrandt Communications

When you conduct a Google search for your company name, products and services, what do you find? Does your online reputation need help? Is it time to build positive press? Are you happy with the positive press or surprised at the results? If you see complaints, bad reviews, faulty data, and more dominating the search […].

PR 138
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Don’t Have a Content Marketing Strategy? You’re Losing Money!

Rembrandt Communications

While there is a lot of hype now about BtoC and BtoB Content Marketing and Content Strategy, these processes have been around for a long time… just with different names. Writing copy that sells is not a passing trend. And there is no need for confusion. Let’s keep it simple… What is content marketing? It’s […]. You’re Losing Money!

Marketing 100
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Small Business Public Relations and SEO Can Fix a Bad Reputation

Rembrandt Communications

Do negative comments appear at the top of the search engines when you do a search for your business name? What are you doing to boost your credibility and sales? Are people saying bad things about your small business online? Well, instead of sitting back and watching your sales and credibility decline, take action! Small [.].