A Smart Bear: Startups and Marketing for Geeks

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Naming your startup: Settle down, it’s cool!

A Smart Bear: Startups and Marketing for Geeks

Finding and agreeing upon a worthy name is always a struggle, especially if you have co-founders. There’s a lot of advice on the Internet about naming companies; see this article from OnStartups.com for a particularly good, detailed checklist. Then of course there’s the domain name. If it’s not available, it’s out.

Naming 247
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Marketing Platform Independence

A Smart Bear: Startups and Marketing for Geeks

If you visit TweetUp's website you'll find their name is now PostUp, and it's no longer AdSense for Twitter. One day you're an awesome analytics platform like Flurry , the next day Steve Jobs calls you out by name because you're "pissing us off.". Twitter's Terms of Service now explicitly prohibits it. Now what they do is.

Marketing 229
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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

You’re going to tell Jason and Bob just the name of your URL, nothing else, and see if Jason can figure out what it is. It helps you manage, at first a checking account, is where the name came from, through text messaging. It does a lot more than that now, but that’s where the name came from. Jason: Chext?

Cofounder 208