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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Keep up the blogging and web casts and we will keep listening and growing. To answer the second question and make sure you are building a profitable business, the key indicator to look at is the Customer LifeTime Value (CLTV). We bill on an annual basis for half of our service and were willing to give up to 0.5 to acquire the client.