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10 Ways To Use Social Media To Be Authentic and Open

Startup Professionals Musings

The pervasiveness of social networking and the Internet has caused a new focus and value on “openness,” which leads to a new element of leadership, called “open leadership.” Employees can share best practices with customers on social network platforms and customers can help each other.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

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Where Social Media Fits In Your Marketing Strategy

Duct Tape Marketing

Where Social Media Fits In Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing. Emeric is the Founder and CEO of AgoraPulse – an easy-to-use all-in-one social media management software. Key Takeaway: Social media isn’t going anywhere, and it’s ever-evolving.

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5 Ways to Make the Most of Social Media APIs

Women Entrepreneurs Can

If you’re a social media marketer, APIs are critical for success. APIs act as a messenger between your apps and social networks. Connect with Your Audience If you’re a social media marketer, collecting data about your audience is the most essential thing that you do. But what are they exactly?

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The Importance of Children’s Online Safety on World Social Media Day

The Startup Magazine

World Social Media Day first launched on June 30, 2010. First came the telephone, then a fax machine, then a pager and last came social media, which has now become a form of communication for nearly every individual on this planet. Social Media Anxiety. Is that a plane? Is that a bird?

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Steps to Create a Nonprofit Social Media Policy

Board Effect

Social media platforms are excellent vehicles for storytelling and creating awareness, yet, without a nonprofit social media policy in place, your board could be in for some unexpected problems. Just under 4 billion people use social media in the world. That said, social media is a double-edged sword.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.